AI’s Role in Marketing Today
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AI’s Role in Marketing Today
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In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction.
Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.
Whether you're a marketing leader looking to optimize your campaigns or a creative professional exploring AI co-pilots, this episode offers powerful insights into how the future of marketing is unfolding.
Click here to view the video: https://www.youtube.com/watch?v=o4x87JS7yPE