AMC Theaters Will Run EVEN MORE Commercials Before Its Movies Start
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AMC Theaters Will Run EVEN MORE Commercials Before Its Movies Start
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AMC Theatres plans to increase the number of commercials and ads shown before its movies begin. The change was announced by AMC CEO Adam Aron during a recent earnings call.
Here are the key points:
- The Goal is More Revenue: The primary reason for this change is to increase the company's revenue.
- Comparison to Europe: Aron justified the decision by pointing out that European cinemas often run 30-40 minutes of ads, suggesting that AMC—with its current 15-20 minute pre-show—has room for growth.
- A "Thoughtful" Increase: The increase will not be drastic. Aron stated they will be "thoughtful" and add just "a few more minutes" of commercials to the existing pre-show.
- Placement of Ads: These new commercials will be added to the pre-show block (like the "Noovie" segment) and will run before the movie trailers start.
Visit https://nerdist.com/article/amc-theaters-will-run-even-more-commercials-ads-before-its-movies/ to read or listen to the article.
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