Dr. Joe Cuseo joins co-hosts Jared Tippets and Eric Kirby to share his knowledge, wisdom, and insights on how campuses can increase their retention and student success efforts!

Dr. Joe Cuseo is Professor Emeritus of Psychology, Marymount California University. He was a 14-time recipient of the “faculty member of the year award” on his home campus—a student-driven award based on effective teaching and academic advising, a recipient of the “Outstanding First-Year Student Advocate Award” from the National Resource Center for The First-Year Experience and Students in Transition, and a recipient of the “Diamond Honoree Award” from the American College Personnel Association (ACPA) for contributions made to the field of student development and Student Affairs profession.

Joe has delivered hundreds of campus workshops, conference presentations and keynote addresses across North America, as well as Europe, Asia, Australia, Africa, and the Middle East. He has authored and co-authored numerous articles and books on student learning, student success, and faculty/staff development.

Financial challenges are a primary cause of student attrition on college campuses. As Stancampiano (2022) notes, Gen Z is not opposed to earning four-year degrees; rather, they’re mindful of the high costs and want ways to advance without excessive debt. To help students overcome these barriers, institutions should engage in consistent outreach on scholarship deadlines, financial aid procedures, and funding resources.

In volume one of ASCEND to Higher Retention Rates, we discussed the value and power of having all new students complete a pre-arrival questionnaire (Tippets & Kirby, 2022). This allows us to capture lots of important insights about a student’s background, motivations, and commitment to higher education. Using the data from this survey, and combining it with other data collected from the application process, our peer mentors create “scorecards” for each student to help us prioritize our outreach and support.

Many institutions have purchased sophisticated data analytic software that ingests data to predict the likelihood of a student persisting and graduating. These are fabulous tools, but they are expensive and sometimes complicated to use. And, sometimes the predictions from these tools don’t match the outcomes or what feels right when working with the students.

As an alternate approach to predicting the likelihood of a student retaining, we have our peer mentors use the available data we have to create scorecards for each student that results in an individual score for each student. We have found the following data points to be powerful predictors of persistence and use these scores to help guide our outreach and support to students in the early weeks of their first semester:

• high school GPAs
• first-generation status
• ACT/SAT scores
• intent to transfer
• race/ethnicity
• residency status
• living on campus or off campus

In the end, the method doesn’t have to be exact or overly complex. The key is to look at student data and use that data to identify students who will need some additional support and care. Then, go to work.