In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.

We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies.

Key Takeaways:

• Branding and marketing strategy with a focus on aligning businesses with their values and purpose.
• Marketing ecosystem importance and ambassadors protecting brand reputation.
• Building a supportive ecosystem for businesses with limited resources.
• In-house marketing vs. agencies, pros and cons of each.
• Partnering with specialist agencies for digital marketing support.

Links:

Erica Bonser

https://www.linkedin.com/in/erica-bonser/

https://fanclubbrands.com/vip-days

www.pinkleopard.co.uk

In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies.

We discuss low-cost marketing tactics for small businesses, emphasising the importance of staying up-to-date with trends and tools, utilising customer feedback and analytics, and being authentic and creative.

We also discuss strategies for marketing with limited budgets, including creating a marketing plan, understanding the target audience, and tracking and analysing marketing efforts.

Key Takeaways:

• Free and low-cost marketing tools for startups and small businesses
• Measuring marketing efforts with limited budgets
• Common pitfalls when working with small budgets
• Allocating limited marketing budgets across channels
• Tips for navigating creativity with limited funds
• Market to existing customers for free marketing and loyalty
• Using limited budgets for testing before scaling successes
• Brainstorming campaign ideas through open discussion

Links:

https://thecreativebenefit.com/

https://www.instagram.com/savielaurel/

www.pinkleopard.co.uk

In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality.

Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality.

We also discuss the importance of understanding one's target audience and staying true to oneself in order to succeed in the retail industry.

Key Takeaways:

• Authenticity and being true to oneself in business and life.
• Pivoting from an online crowdfunding platform to an omnichannel marketplace with physical stores to provide personalised shopping experiences.
• Entrepreneurship, self-discovery, and adapting to change in the retail industry.
• Using technology and human experience to grow a business during the pandemic.
• Branding, authenticity, and technology in the fashion industry.

Links:

https://www.curated-crowd.com/

https://www.instagram.com/curatedcrowd/

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www.pinkleopard.co.uk