In this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn’t dead, it’s just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into new, AI-driven strategies for improving search visibility, including insights from Peter’s AI-powered SEO workshop at NAMM 2025.

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Chapters

00:00 - Welcome & introduction

01:32 - Evolving Landscape of SEO and AI

03:30 - Understanding Search Behavior and Statistics

06:44 - The Impact of AI on Search Discoverability

09:59 - Strategies for Improving Search Visibility

13:04 - Conclusion & Wrap-Up

Sources

“OpenAI's Strategy to Make ChatGPT an All-Purpose App” on AI Secret

“AI Overview Study for 8,000 Keywords in Google Search” by Philip Petrescu for Advanced Web Ranking”

In this episode of Accelerated Velocity, we explore advancements in AI processing, the risks of under-tested automation, and what real ethical AI use looks like in practice.

First, we unpack Google’s Gemini 2.5 Flash update, which introduces reasoning control to reduce unnecessary processing. It’s a win for developers—and a potential breakthrough for energy efficiency, security, and scalability.

Then, we discuss a support chatbot gone rogue, highlighting how poor implementation can quickly erode trust and damage brand experience. The episode wraps with reflections on ethical AI use as an intentional approach that impacts customer trust and organizational integrity.

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Chapters

00:00 - Introduction to AI in Business

01:43 - Gemini 2.5 Flash: Enhancing AI Efficiency

04:05 - The Importance of Accessibility and Security in AI

04:54 - Customer Experience: Lessons from AI Failures

07:34 - Ethics in AI: A Business and Humanity Issue

10:19 - The Future of AI: Balancing Technology and Humanity

Sources

“Company apologizes after AI support agent invents policy that causes user uproar” by Benj Edwards for Ars Technica

“Google introduces AI reasoning control in Gemini 2.5 Flash” by Dashveenjit Kaur for AI News

In Episode 3 of Accelerated Velocity, we break down the latest AI updates impacting business development. From ChatGPT’s new memory feature to changes in AI-assisted search, we explore how these shifts could impact everything from content strategy to SEO visibility. We also discuss Shopify’s bold new AI-first hiring policy and what it signals about the future of team structures and operational planning.

Plus, we look at HubSpot’s latest AI feature rollout and how it compares to building more tailored, use-case-specific tools within your CRM. If you're trying to stay ahead in the evolving AI landscape, this episode delivers the context and clarity you need.

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Chapters

00:00 - Introduction to AI Updates

01:53 - ChatGPT's New Memory Feature

04:19 - Implications of AI on SEO

09:21 - Shopify’s Precedent: AI in Business Operations

14:56 - HubSpot's AI Ecosystem

17:53 - AI Literacy and Job Security

21:11 - Conclusion and Future Considerations

Sources

“Shopify’s CEO Just Issued a Bold AI Ultimatum to His Entire Team” by Mike Kaput for Marketing AI Institute

“ChatGPT will now use its ‘memory’ to personalize web searches” by Kyle Wiggers for TechCrunch