If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”.

Instead, you could just be reaching the same people over and over again.

In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the often-overlooked settings in Meta that shows you EXACTLY who your ads are reaching.

Luke breaks down how to set up proper audience segmentation to track whether your ad spend is effectively reaching new customers - or just recycling through your existing customer base at increasingly higher frequencies.

He also shares insights on how ecommerce email campaigns can affect your Facebook ads metrics and potentially mask your true customer acquisition costs.

Key moments:

00:01:25 How to access advertiser settings for segments
00:02:00 Define existing customer audiences using data
00:03:35 Track spend distribution across audience segments
00:04:30 Email campaigns affect Facebook purchase costs
00:05:45 Understanding attribution windows impact
00:07:00 View vs click attribution differences
00:08:15 Importance of shortening purchase windows

Whether you're struggling to expand beyond friends and family or looking to scale efficiently to new audiences…

This episode provides the exact steps to understand and optimise your Meta ads for real growth. Listen now to stop wasting ad spend on the wrong audiences.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store.

In this eye-opening episode, Luke Smith (founder of Simply Converting) shares a real-world case study about a US brand that transformed their Facebook ad performance - by simply changing campaign types.

What started as a modest goal of one sale every two days turned into 3-4 sales daily - all while spending less than $50 per day on Facebook ads.

But the story doesn't end there.

Luke dives deep into how this success created an unexpected challenge: Their Shopify store began running out of inventory.

He explains why this problem actually presented the perfect opportunity to test price increases. He also shares the strategic thinking behind when and how to raise prices in an ecommerce store - without killing your conversion rates.

Whether you're struggling with high ad costs on Facebook - or wondering if your products are priced too low - this episode is packed with actionable insights you can't afford to miss.

Key moments:

00:01:35 Initial CPA too high
00:02:20 Sales jumped to 3-4 per day
00:03:35 Product priced too low
00:04:15 Testing price increase
00:05:00 New brands advantage
00:06:15 ASC campaign success

Listen now to discover how to lower your ad costs while maximising your profit margin in your ecomm store.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours.

In this episode of Ad Spend Secrets with Luke Smith (Founder of Simply Converting) dives deep into Google Lens and the future of visual search in e-commerce.

Using Google Lens in e-commerce is changing the way people discover products online. And it could impact your e-commerce business.

Whether you're running an e-commerce store or managing Google Shopping campaigns, this episode provides actionable insights to help you prepare for the visual search revolution.

00:01:50 Use photos to identify brands and price points of items
00:03:00 Combine images with text
00:04:15 Optimize product titles
00:06:40 Easily transform product data
00:07:25 Circle to Search feature
00:09:05 Google's AI shopping assistant

Tune in now to learn how to leverage Google Lens for better visibility and sales.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting