『Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone』のカバーアート

Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

著者： John Wright
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 The Business Intelligence in affiliate marketing podcast brought to you by https://statsdrone.com. The Affiliate BI podcast covers a wide range of topics for affiliates including SEO, conversion rate optimization, product marketing, product design, UX and UI, content marketing, data analytics, data science and data visualization. StatsDrone is the winner of the iGB Affiliate Awards for Best Tech for Affiliates 2024! Also the winner of Affiliate Intelligence of the year by Affpapa 2024 and the Odys Awards for best affiliate stats tool 2025!StatsDrone Inc マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Strategic Communications for Affiliate Success with Vlad Ghilien

    Strategic Communications for Affiliate Success with Vlad Ghilien
    2025/08/12
    In this episode of the Affiliate BI Podcast, host John Wright sits down with Vlad Ghilien, a strategic communications consultant with a sharp eye for brand positioning and content strategy. While Vlad’s background isn’t in affiliate marketing directly, his expertise in communications and branding offers a powerful perspective for affiliates looking to stand out. Vlad shares why so many affiliate sites miss the mark—not because of SEO basics, but because they fail to build a trusted brand. He explains how mindful positioning, quality content, and a clear value proposition can transform an affiliate site from a churn-and-burn project into a long-term business asset. We discuss the importance of case studies, video content, and digital PR as tools for credibility and social proof. Vlad also outlines why E-E-A-T still matters in the AI era, and how affiliates can adapt to survive and thrive in today’s search landscape. Whether you’re managing a large portfolio of sites or focused on building one standout brand, this conversation is packed with practical insights on how communications strategy can drive affiliate growth.
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    29 分
  • Affiliate CRM, Dynamic Variables & the Future of Tracking with Joe Hatch

    Affiliate CRM, Dynamic Variables & the Future of Tracking with Joe Hatch
    2025/08/05
    In this episode of Affiliate BI, John Wright sits down with Joe Hatch, Head of Product at StatsDrone, to pull back the curtain on the complexities of affiliate marketing infrastructure, automation, and data reliability. From building in-house stats tools to integrating dynamic variables, Joe gives a deeply informed take on what it really takes to run a successful affiliate operation at scale. They kick off by discussing the illusion that building your own stats platform is easy. Joe details the real challenges — from managing over 1,900 affiliate programs across 90+ software types to maintaining reliable data through inconsistent APIs, scraping, and authentication hurdles. He challenges the belief that AI agents alone can solve these problems, pointing out the edge cases and standardization issues that AI still struggles with. The episode explores practical tools and innovations Joe has been building, including WordPress plugins for Pretty Links and Thirsty Affiliates that simplify dynamic variable tracking. Joe explains how proper click ID management enables deeper analytics and real attribution, turning affiliate sites into powerful CRMs — capable of identifying individual users, tracking their behaviour post-click, and even retaining or reactivating them with targeted offers. The conversation also dives into hot-button issues like shaving and data transparency. Joe explains the importance of change detection and communication between affiliates and operators, while emphasizing that not all data changes are nefarious. For tech-savvy affiliates, Joe lays out integration possibilities using tools like Airtable, Looker Studio, Tableau, and the versatile n8n automation platform. They wrap with a discussion on the future of affiliate marketing as it converges with business intelligence — plus a fun mention of Joe’s satirical project, the iGaming Bullshit Generator.
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    28 分
  • Why it is difficult to build in-house affiliate stats tracking

    Why it is difficult to build in-house affiliate stats tracking
    2025/07/29
    I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best.
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    5 分
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