Hello, everyone, and welcome to another insightful episode of Talking Purpose, the podcast where we delve into stories of purposeful innovation and impact. I'm your host, Katie Kung, and today I'm thrilled to bring you an inspiring conversation with Akhil Sivanandan, the CEO and co-founder of Green Story. Akhil and I have known each other through the Shopify ecosystem, and it's a pleasure to finally have him on the show.

In this episode, Akhil takes us through his journey of becoming a leading advocate for sustainability and how his experiences growing up in India molded his vision for a greener future. You'll hear about the conception and growth of Green Story, a unique platform that leverages life cycle assessments to help businesses and consumers make more sustainable choices. Akhil shares fascinating insights into the challenges and rewards of building a company dedicated to transparency and environmental impact.

We also explore the complexities of sustainability in the global supply chain, particularly in regions like India and China, and discuss the importance of avoiding greenwashing while effectively communicating your brand's sustainability efforts.

Whether you're a solopreneur or part of a larger enterprise, you won't want to miss Akhil's valuable advice on navigating sustainability in business and his vision of a future where everyone takes small steps to create massive, positive change. So sit back, relax, and get ready for an episode filled with passion, purpose, and actionable insights.

*NEW** Scale Your Purpose-Driven Ecommerce Business Ebook - https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide

Timestamps:
00:00 Pursuing Sustainability from Passion

05:25 Navigating Sustainable Consumer Choices

09:02 Holistic Life Cycle Assessment

11:38 Comparative Life Cycle Analysis Benefits

16:10 "Sustainability Metrics Drive Business Success"

24:09 Global Brands Face Sustainability Pressure

27:59 Sustainability Demand Persists Amid Recession

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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