Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix
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Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix
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This week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and how content needs to align across the two. Catarina also explains why content is becoming more and more important and why you first need to create crap content and learn from it, before creating good content.
We cover a lot of good stuff with Cat, so grab a coffee and get listening.
--- What we discuss ---
- An introduction to Cat
- The blend - Content strategies to fuel growth
- Talk to your Sales team
- Social proof & wisdom of the crowd
- How to know if a piece of content has been successful
- Matt’s bangers - Catarina shares a great piece of Operatix content
- Sausage of death - She also shares her sausage of death, a piece of content that she’s not the most proud of
- Next on The Sausage Factory
--- Connections —
- Catarina Linkedin: https://www.linkedin.com/in/%E2%99%BE%EF%B8%8F-catarina-hoch-a7476646/?originalSubdomain=uk
- Rockee Twitter: https://twitter.com/Rockee_io
- Rockee Linkedin: https://www.linkedin.com/company/rockee/