In this enlightening episode of All Things Chiropractic, hosts Paul Andrews and Dr. Mark Davini welcome a unique guest, Deborah Zolla, a seasoned sales professional in the world of medical lasers. The episode, titled "Shining the Light on Deborah Zolla," delves into Deborah's fascinating journey from the fashion industry to becoming a pivotal figure in laser sales and supporting chiropractors.

Deborah shares her experiences navigating the evolving landscape of sales, emphasizing the importance of building relationships and understanding customer needs. The conversation touches on her role at Avant Wellness, a company renowned for its cutting-edge, FDA-cleared low-level lasers. Deb highlights the effectiveness and portability of these devices, which are gaining traction across various healthcare professions, including chiropractic, massage therapy, and acupuncture.

The discussion also explores the dynamics of the sales process, the challenges of misinformation, and the evolving expectations of well-informed consumers. Deb offers practical advice for sales professionals, emphasizing the significance of belief in one's product and the power of ongoing education to meet customer needs.

Join Paul and Mark in this engaging conversation that not only provides listeners with insights into the chiropractic profession's intersection with sales but also offers valuable lessons on personal growth and perseverance in the business world.

Welcome to another enlightening episode of All Things Chiropractic, hosted by Paul Andrews and Dr. Mark Davini. This episode delves into the comprehensive support and resources offered by 'Tools of Practice' (TOP Education LLC), a concierge compliance and education company dedicated to the chiropractic profession.

The hosts clarify the importance of Tools of Practice, emphasizing it as a one-stop solution for chiropractic compliance, education, and staff training. They discuss the self-service tools available to all members, including My Videos, My References, and My Forms, designed to simplify practice management and efficiency.

Listeners will gain insight into the free and unlimited support through email, a service that ensures precise and documented answers to various practice questions. The episode outlines the advantages of membership, including free online continuing education credits (CEUs) available at SynergyCEUs.com, which provide a unique opportunity for both chiropractors and their staff.

Special features like monthly office audits and access to nationally certified chiropractic assistant programs are highlighted. The hosts provide real-world examples of how they advocate for chiropractic professionals on a larger scale, demonstrating their commitment not just to individual practices but to the chiropractic community at large.

This episode is a must-listen for chiropractors eager to enhance their practice, streamline operations, and ensure compliance, thereby offering a balanced life while managing a successful chiropractic office.

In this enlightening episode of All Things Chiropractic, hosts Paul Andrews and Dr. Mark Davini delve into the critical topic of emergency preparedness within the chiropractic profession. As natural disasters become increasingly common, they explore how practitioners can safeguard not only their practices but also the lives of their patients and staff.

Through an engaging discussion filled with personal anecdotes and expert advice, they outline the importance of having a well-prepared chiropractic go bag as part of a comprehensive emergency action plan. Topics covered include the significance of cloud backups, the necessity of hard copies for crucial documents, and the practical steps to ensure both personal and professional safety during sudden evacuations.

The episode highlights the need for regular backup checks, the integration of AEDs in chiropractic offices, and underscores the dire importance of having robust emergency procedures, including posted evacuation maps and defined meeting points. Tune in for vital insights on protecting your practice and ensuring business continuity amid unforeseen emergencies.

The evolution of chiropractic through time and where is the profession headed!

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TOOLS OF PRACTICE founders, Paul Andrews and Dr Mark Davini introduce ALL THINGS CHIROPRACTIC PODCAST, themselves and the exploration of, you guessed it, All Things Chiropractic!

We're so excited to launch our brand new podcast, All Things Chiropractic with a little teaser episode. We'll be ready to launch for real after the New Year, but we wanted to get things going with a little year-end wrap up.

Enjoy our inaugural episode - you can officially say you're a Day 1er!!