In this short episode of the Ambitous Lifestyle Business podcast, John Lamerton looks at an accountant using direct mail to acquire clients with a Lifetime Value of £20,000 - for just £91.

John shares the LTV > CAC formula from his forthcoming book Retention First (due out in 2025), and explains why you should focus on increasing Lifetime Value, NOT reducing Customer Acquisition Cost.

In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses and Evergreen Assets explains why his brand new, sexy-AF kitchen tap is useless - and why YOUR business needs to avoid falling into the same trap.

In this solo epsiode of the Ambitious Lifestyle Business podcast, John Lamerton, author of the bestselling book Routine Machine explains how ONE simple change to his dog's food could add years to his life - and life to his years!

Whether you've got a furry friend or not - this podcast IS NOT about the dog - it's about the ROUTINE.

One Percenter Gary shares his journey from running a lifestyle business to building an ambitious lifestyle business.

He discusses the personal challenges he faced, including family health issues and the impact of COVID-19 and Brexit on his business. Gary reflects on the strain in his partnership, the difficult conversations he had to navigate, and the divergence of visions and values between him and his business partner.

He emphasizes the importance of community support and outlines his future plans for the business, including family involvement and creating a sustainable model that allows for growth without sacrificing personal time.

The Ambitious Lifestyle Business podcast is available wherever you get your podcasts...

The One Percent Club doors are NOW OPEN (but close at 9pm on Monday 30th September)

I'm BANNED from playing Monopoly in my own house. But that doesn't stop me from playing Monopoly in REAL LIFE - and winning the game of business by doing so.

Click here to find out more about the One Percent Club, and how it can help you.

The One Percent Club doors are NOW OPEN.

In today's episode of the Ambitious Lifestyle Business podcast, John Lamerton (author of Big Ideas.. for Small Businesses) explains why it took him NINE MONTHS to earn £13.51 - and how this was the MOMENT he knew he'd be successful.

Click here to find out more about the One Percent Club, and how it can improve your business AND your lifestyle.

The One Percent Club doors are NOW OPEN.

In today's episode of the Ambitious Lifestyle Business podcast, John Lamerton explains why there's no "smoke and mirrors" at play with the One Percent Club.

No "selling from the stage"

No "escalation models" designed to fleece you of every penny.

No "£1,997 courses" or "Cayman Island Masterminds".

No fake discounts for the "first 50 people to run to the back of the room".

Just one price - £127/month - and a focus on lifelong relationships.

No smoke and mirrors required.

Click here to find out more about the One Percent Club

In this bite-sized solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses, explains what happens when his car disappeared from his driveway overnight - and why he was actually GRATEFUL for it!