In this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you're managing a team or selling on site, this episode is full of real talk and ready-to-use tips.

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Market AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional workflows.

We dive into:

Market AI’s origin story and explosive growth to 800K+ users

How builders like Mattamy Homes and Japan’s Lib Work are streamlining design with AI

The vision of an "architectural brain" with agents for zoning, rendering, furniture, and beyond

What AI can (and can’t yet) do better than humans

The future of homebuilding in an agent-powered, voice-enabled, and visually immersive world

If you're a builder preparing for the next wave of innovation—or just curious how AI is reshaping design—this is a must-listen.

Learn more about Market AI: https://www.marketai.com

Connect with Patrick: LinkedIn 🎧 Subscribe to the podcast: Anewgo of New Home Sales

In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up, and smart tech empower her to close deals—often entirely remotely. Whether you're a builder, marketer, or OSC, this episode is packed with actionable takeaways to help you connect with buyers faster and smarter.

🔍 Episode Highlights:

In this episode, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares her unique journey from marketing to sales and how she leverages technology to streamline the buyer journey and support her team. Topics include:

• Felicia’s career path and the creation of the OSC role at Viera Builders
• A typical day in the life of an OSC and why follow-up is everything
• How she uses Lasso CRM and Anewgo Insights together for smarter lead tracking
• How Anewgo Marketing App (My Home App) helps buyers visualize homes remotely—down to elevations, flex options, and kitchen finishes
• Real-time integration with pricing, inventory, and design options through Anewgo Data Integration
• How Interactive Design Tools empower both buyers and sales teams across multiple touchpoints (website, sales centers, and design studio)
• Creating monthly insight reports to guide sales, marketing, and design decisions
• Buyer behavior trends (spoiler: color is making a comeback!) and how data can drive smarter spec home design