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Too old? Too late? Too techy? Nope.

In this empowering episode, Kinsey chats with marketing strategist Michelle Thames about why AI is absolutely for women over 40—and how embracing it can radically shift your confidence, business growth, and even your mindset.

Michelle shares real examples from her own business (and her multi-6-figure clients!) about how AI tools like ChatGPT are helping her get more done with less burnout—and how she uses it for everything from podcast scripts to devotional support. This one’s a must-listen, especially if you’ve ever felt hesitant about using AI.

✨ Hit Play Now To Hear:

✸ Why mindset—not tech skills—is the real barrier for many women

✸ The truth about “cutting corners” vs. working smarter

✸ Ways AI can actually improve your mental health and motivation

✸ Michelle’s favorite ways to use ChatGPT (including for pitches, meetings, and marketing campaigns)

✸ How to get started—even if AI feels overwhelming right now

Let’s break down the myths, ditch the guilt, and embrace what’s possible.

🎧 Connect with Michelle Thames:
Instagram: @michelleLthames
Website + Resources: stan.store/michellelthames

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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What happens when you mix powerful brand storytelling, emotional video, and a custom team of GPTs? You get a wildly thoughtful offer that saves your students time and builds real trust — without losing the personal touch.

In this episode, Mariana Henninger of Brand Magnetic shares how she’s using custom GPTs to upgrade her hybrid group program, speed up delivery, and help students get un-stuck faster (without overwhelming them with bots or instructions).

👀 This one’s for the solopreneur who wants to scale without sacrificing soul.

Hit Play Now to Hear:

✸ How Mariana blends done-for-you and done-with-you using AI

✸ Why “brand videos” are more than just fancy B-roll — they’re trust accelerators

✸ Her approach to emotional visuals (and why a jigsaw puzzle might be the perfect metaphor)

✸ A behind-the-scenes peek at building white glove GPT workflows

✸ How she’s saving students hours without handing off the work entirely

🧠 Want Mariana’s storytelling magic? Grab her free guide: brandmagnetic.com/cheatsheet

📸 Follow her on IG: @brandmagnetic

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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What happens when someone with decades of experience in customer experience and strategy goes all in on AI? You get conversations like this.

In this episode, I’m joined by Simon Kriss — AI advisor, author, and host of AI in Five — for an energizing, real-talk convo about what’s working (and what’s not) when it comes to using AI in a more authentic, human-first way.

We cover everything from chatbot fails to data experiments, plus the tools Simon uses daily in his solopreneur life — and the bigger mindset shifts that can unlock the real potential of this tech.

🎧 In this episode, we talk about:
✸ Why most AI chatbot experiences are still terrible — and what needs to change
✸ How to use AI to analyze your content performance without losing hours to spreadsheets
✸ What “adoption bias” is — and why people love to dunk on AI before they even try it
✸ Tools Simon loves: Perplexity, Claude, Brand Ninja, Curious Thing’s AI assistant "Lucy"
✸ Why Simon says: “The AI you’re using today is the worst you’ll ever use” (and how to not let that intimidate you)

This one is fun, practical, and packed with permission to experiment — especially if you’ve been on the edge of using AI in your biz and aren’t quite sure where to start.

—

🔗 Resources & Links
→ Connect with Simon on LinkedIn: linkedin.com/in/simonkriss
→ Visit his site: simonkriss.ai
→ Listen to his podcast: AI in Five on YouTube
→ Try the AI phone assistant Lucy (by Curious Thing): curiousthing.io
→ Grab the Authentic AI Brand Blueprint to start building your own voice-aligned GPT

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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Send us a text

If the words “SEO” and “content strategy” make your brain want to shut down a little… this episode is for you.

I’m joined by Barb Davids — founder of Compass Digital Strategies and the host of Small Business Sweet Spot — to break down how AI can actually support a smart, human-first SEO strategy. We talk about visibility, trust, and how to use AI in a way that actually helps your content rank (without losing your voice or spending 12 hours on a blog post).

🎧 In this episode, we cover:

✸ Why most “AI SEO tools” promise too much and deliver surface-level junk

✸ How Barb uses ChatGPT to create interactive blog elements (like quizzes!)

✸ What Google and tools like Perplexity are really looking for in your content

✸ How to make your blog posts stand out with originality, structure, and actual value

✸ A sneak peek at Barb’s new Instant Blog Planner — a time-saving dream for anyone who struggles to plan and batch content

This one is so full of useful ideas, strategic clarity, and gentle reminders that you can do this — even if SEO has felt like a black box in the past.

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🔗 Resources & Links

→ Visit Barb’s site + grab the Instant Blog Planner: compassdigitalstrategies.com

→ Listen to her podcast: Small Business Sweet Spot

→ Connect with Barb on Instagram: @compassdigitalstrategies

→ Grab the Authentic AI Brand Blueprint we both reference in this episode

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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You don’t need to be a tech bro (or even a tech-savvy founder) to start using AI tools in a way that saves you hours and makes your content better.

In this episode, I’m joined by Kara Duncan — Pinterest strategist, blogging pro, and founder of The Kara Report — for a super practical, no-pressure convo on how AI can make your content workflows smoother, more strategic, and way less draining.

We talk about content repurposing, building custom GPTs, and the very real ways AI has helped both of us create more joy and less burnout in our workdays.

🎧 Hit play to hear:

✸ Kara’s full blog-to-Pinterest content workflow (with AI support at every step)

✸ How AI actually made her a better writer and more confident strategist

✸ What to prompt ChatGPT for when you're stuck in a creative rut

✸ Why custom GPTs + brand blueprints = next-level productivity

✸ The surprising ways AI can reduce emotional labor and decision fatigue

This one is cozy, honest, and jam-packed with useful ideas — especially if you’re ready to create content that works harder without you working longer.

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🔗 Links & Resources
→ Connect with Kara on IG: @thekarareport
→ Check out her podcast: The Kara Report
→ Learn more at: thekarareport.com
→ Grab the Authentic AI Brand Blueprint Kara mentions for training your own custom GPT

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Send us a text

If you’ve ever felt like AI wasn’t for you — maybe it felt too technical, too cold, or just not built with your life in mind — this episode is here to gently blow that belief out of the water.

In this conversation, I’m joined by AI coach and consultant Shawn Every, who shares her powerful story of reinvention after chronic illness — and how she now helps other women, especially those often left out of tech, use AI tools to support their lives, businesses, and mental health.

We talk about the emotional side of using AI, from daily mindset support to parenting conversations — and how these tools can genuinely be a lifeline for folks navigating invisible challenges.

🎧 Press play to hear:

✸ How AI tools helped Shawn rebuild her confidence and career after chronic illness

✸ Why she calls ChatGPT her “AI bestie” (and uses it as a therapist, cheerleader, and co-strategist)

✸ What people get wrong about AI as a “shortcut” — and why it’s actually an equalizer

✸ How to use AI for emotional regulation, tough conversations, and support during flare-ups

✸ Tips to help neurodivergent, disabled, or overwhelmed entrepreneurs get started with AI tools

This episode is part pep talk, part practical guide — and a beautiful reminder that AI isn’t just about productivity. It can be about healing, too.

—

🔗 Connect with Shawn:
Website: askshawnai.com
Instagram: @aiwithshawn

✨ Resources Mentioned:
→ Shawn’s Live Workshops on Using AI for Mindset, Parenting & Chronic Illness Support
→ Authentic AI Brand Blueprint — the foundational doc I use to train your AI assistant to actually sound like you

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Send us a text

Let’s be real — AI isn’t just a “tool” anymore. It’s an entire shift in how we communicate, create, and connect.

And if you’re building a brand you actually care about? That can feel a little… overwhelming.

In this episode, I’m joined by the brilliant Mike Allton — Chief Storyteller at Agorapulse and longtime solopreneur — for a super juicy convo about how AI is changing the landscape for marketers, creators, and founders (for better and worse).

We talk about training AI tools to actually sound like you, building internal GPTs for your business, and how to use this tech to amplify your voice — not replace it.

🎧 Hit play to hear:

✸ How to repurpose podcast interviews into high-performing content

✸ What most people get wrong about ChatGPT (and how to fix it)

✸ Mike’s custom GPT workflows for writing, storytelling, and sales support

✸ Why brand story is the key to using AI without sounding generic

✸ How to train your AI assistant like a true team member

✸ What “AI as electricity” really means for the future of work

This one’s for the founders who care about their voice, their people, and their brand. If you’ve ever felt weird about using AI, this convo will help you rethink what’s possible — without losing your human touch.

—

🔗 Resources & Links
→ Connect with Mike: thesocialmediahat.com/connect
→ Mike’s Podcast: AI in Marketing: Unpacked and The AI Hat Podcast

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

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Send us a text

In this episode, I'm breaking down the exact method I use to train ChatGPT to sound like my brand — and how you can do it too, with a single Google Doc and one-click upload.

This is the behind-the-scenes magic of my Brand Blueprint for ChatGPT method — a human-first approach that saves me 15+ hours a week and actually makes AI feel like a team member (instead of a time suck).

Hit Play Now To Hear:

✸ What the heck a Brand Blueprint is — and why it’s a game-changer for solo biz owners using AI

✸ The 5 core strategies your AI assistant must know to sound like you

✸ How to skip the back-and-forth tweaking and get results that sound like you from the first draft

✸ The wild ways you can use your Brand Blueprint: client work, custom GPTs, team onboarding + more

✸ Why students are calling this process “clarity-inducing” (and sometimes even tear-inducing 😭)

If you're ready to stop fighting with your AI tools and start saving serious time, this one's for you.

Check out the course + join our next Get It Done Live Week:
👉 diywith.ai/blueprint

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint