As cash flow and profit always win the day, it’s vital to measure and track your numbers, finances and KPI’s, not only be able to accurately project your growth accurately, but by doing so you’ll uncover hidden opportunities that - with a small shift - could give you a radical boost to your sales and profitability.

Which is why you're gonna get a tonne of value from today's conversation with Adam Hoeksema.

Adam has built a successful business helping over 40,000 businesses to see how making small changes can have a dramatic impact on revenue, cash flow and profitability.

He does this as the Co-Founder of ProjectionHub, where since launching the company in 2012 with his brother, they provide software, templates and consulting services to create financial projections for investors, lenders and internal planning.

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“We’re having a big challenge around hiring at the moment.

For each position we probably receive 300+ applications. Between reviewing CVs, cover letters, projects, phone interviews, and in-person / video interviews, we probably spend upwards of 40 hours finding each hire.

We have started using a recruiter, which has cut the time that we spend to about 10 hours per position, however, we now pay a great deal in fees.

Any ideas on how to improve things in this area?"

This is today’s listener question that Adam King and his guest Adam Hoeksema from Projection Hub brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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Joining me today to talk business growth is Csaba Borzasi.

Csaba is a master of the timeless fundamentals of the “ultimate persuasive skill”: direct response copywriting.

He’s a former psychology researcher who has combined this skill set with copywriting in a pretty cool and unique way, breaking down 100 proven sales letters in 100 days to uncover the master secrets of the most elite copywriters of all time, while documenting his process through daily YouTube videos.

Today as Founder of Game of Conversions, he helps ambitious businesses convert more casual leads into high-AOV customers and plug the holes in their “leaky” marketing and sales processes.

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I don’t want to feel like I'm pissing people off with my message. How to do so in a way that adds value, gets interest and doesn't feel slimy?

This is today’s listener question that Adam King and his guest Csaba Borzasi brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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In the final part of my series on Strategic Alliances, I'm sharing types of strategic alliance agreements and contracts that maximise profit and avoids rip offs.

Not every Strategic Alliance requires a formal contract or agreement, especially things like co-marketing, podcast appearances or other forms of exposure.

But when there's money, resources or a transfer of IP involved, it can make more sense to understand how these should be structured to protect each party. Just in case...

So check out the episode to learn about your options!

And make sure you check out the rest of the episodes in the series:

Episode 1: What is a Strategic Alliance? (& Why It's The Marketing Strategy That Consistently Outperforms Everything)

Episode 2: 14 Reasons Why You Should Use Strategic Alliances For B2B Business Growth

Episode 3: The REAL Power of Strategic Alliances For Any Business With Ambitions For Growth

Episode 4: The 8 Most Popular And Profitable Types of Strategic Alliances For Small, Medium & Large Businesses

Episode 5: How To Select Your Perfect Strategic Alliance Partner: Tips For Choosing A Players

Episode 6: Why Most Strategic Alliances Are Doomed From The Start (& What To Do Instead)

Episode 7: How To Generate Leads & Clients With Strategic Alliances: 10 Specific Examples

Episode 8: Strategic Alliances For Maximum Exposure, Building Authority & Winning New Business: 10 Simple Ideas

Episode 9: 10 Surprisingly Powerful Ways to Build Your Business through Strategic Alliances

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In part 9 of my mini series on Strategic Alliances, I'm going to show you

I’m going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered.

A few of those ways are...

1. Advisors for your Board to help you grow
2. Raise money to help you grow and scale
3. Invest in others to help them grow and scale

Listen to the episode to get all 10!

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In part 8 of my mini series on Strategic Alliances, I'm going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered to get more exposure, build your authority and win new business that you may never have considered.

Here's just a few of them...

1. Podcasts for you to be a guest on
2. Contests/ Giveaways for you to be a part of
3. Summits/ events to speak at
4. Introductions to key people to help you grow

Listen to the episode to get all 10!

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In part 7 of my mini series on Strategic Alliances, I'm going into more detail about how to use them to generate leads, without spending a penny!

I’m going to show you no less than 10 different ways that you can use Strategic Alliances to generate leads and clients for your business that you may never have considered.

Here's just a few of them...

1. Co-create a product or service
2. Host a workshop together
3. Swap solo emails or articles
4. Host a group giveaway

Listen to the episode to get all 10!

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