Lore Fitness on IG and direct website!

https://www.instagram.com/lore_fitness_official/

https://lore-fitness.com/

What happens when a coach gets kicked out of a gym for helping people for free? Lore Fitness turned that spite into a multi-figure coaching business and a global brand. In this raw, no-fluff interview, Lore breaks down the dark side of the fitness industry—gatekeeping, shady marketing, coaching fraud—and what it really takes to scale a successful fitness business in 2025 and beyond.

This is NOT your typical “how I started” story. From coaching world record holders to battling cultural food restrictions overseas, Lore shares hard-earned lessons in client retention, tech systems, branding, and what most online trainers get completely wrong about growth.

🎯 Real Takeaways You’ll Learn:

Why charging too early is killing your long-term success

The underground tactics coaches use (and why they don’t work)

How word-of-mouth marketing still crushes social media

The underrated power of gut health in physique development

How to build a brand that sells itself—without clickbait or fake scarcity

Why most trainers fail to scale past $200K/year

The secret to client retention nobody talks about: rainbow goals

Whether you're a new coach, a burnt-out PT, or trying to break into online training—this episode is your blueprint. And yeah, it starts with a little revenge.

Watch it. Apply it. And maybe rethink that $5K merch drop.

Chapters:

00:00 From Petite to Powerhouse

12:25 Accidental Beginnings in Coaching

18:55 Ethics, Growth & Scaling Early

25:29 Building Systems & Real Scaling

31:26 Freedom vs. Time-Based Income

37:09 Word-of-Mouth Power & Marketing Real Talk

43:30 From Spite to Global Success

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Connect with us!

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Ryan Tullis:

https://hoo.be/nomad

Tyler Johnson:

https://linktr.ee/4thsetfitess

Memoirs of A Fitness Trainer:

https://beacons.ai/themftpod