In this illuminating conversation with Jayne, a sovereign Reiki reclamation mentor, we explore the profound disconnect many intuitive practitioners feel when trying to market their transformational work in today's digital landscape.

Jayne shares her journey of dismantling what no longer serves her, and reveals how conventional marketing tactics left her feeling inauthentic and misaligned with her core values. Rather than continuing to contort herself into prescribed formulas, she chose to ground into her own spiritual authority and create marketing that reflects the depth and integrity of her work.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

• Jayne's evolution from mainstream Reiki practitioner to sovereign Reiki reclamation mentor.
• Why surface-level marketing feels jarring for practitioners who crave depth and connection.
• How the commodification of people online ("views on a reel, likes on content") conflicts with holistic values.
• The journey of creating a non-hierarchical community where differences are celebrated, not silenced.
• Redefining success beyond quick wins and material outcomes to alignment and embodied truth.
• The importance of genuine connection over transactional networking.
• How to maintain your humanity and authenticity in an increasingly digital world.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

To connect with Jayne:

Free, Non-guru Community with no Hierarchy or all-knowing Behaviour.

https://reikiredefined.com/free-community/

Free 1 hour workshop to Reclaim your Sovereign energy practise beyond Mainstream Limitations

https://reikiredefined.com/lifting-the-veil-on-reiki/

Unleash your Sovereign Energy Practise: A pathway Beyond Mainstream Limits

https://reikiredefined.com/spirit-led-reiki-pathway/

https://www.reikiredefined.com

https://www.instagram.com/reikiredefined/

Building off last week's client story, this episode dives into the practical differences between marketing skills versus experiences and why most online marketing advice doesn't work for energy healers, Reiki practitioners, and transformational workers.

I break down the fundamental shift from describing what you do to helping people feel what their life will be like after working with you, complete with real examples you can apply immediately.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

• Why features-benefits-logic marketing (designed for course creators) falls flat for experiential work.
• The difference between "reduces stress and promotes relaxation" and "Sunday evening anxiety becomes Sunday evening anticipation."
• How to paint experiences instead of listing features (with specific before/after language examples).
• Why "60-minute Reiki session with certified practitioner" creates zero emotional connection.
• The body-based technique: where would someone actually feel "stress relief" or "confidence" in their body?
• How to show multiple future states without being "wishy-washy" about your results.
• Why clients don't care about your methodology, they care how they'll feel afterward (just like choosing a massage therapist).
• Specific language shifts: from "energy healing addresses root causes" to "that quiet surprise when you realize you haven't reached for your usual coping mechanisms."
• How to create "felt sense" without using more words or getting overly complicated.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect

In this powerful episode, I delve into the critical distinction between selling an experience versus teaching a skill or knowledge-based product and why traditional marketing approaches often fail for experience-based businesses. This insight is especially valuable if you're an energy healer, or someone who provides transformative experiences rather than teachable frameworks.

I share a revealing client case study about a practitioner in women's holistic health who wanted to launch a new offering for women dealing with a sensitive topic. Together, we created an approach that honored both the sensitive nature of her work and leveraged the power of experiential marketing rather than traditional "how-to" frameworks.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

• Why conventional marketing advice (built for knowledge-based businesses) often fails for experience-based practitioners.
• How to market sensitive topics without exposing or shaming potential clients.
• Why creating experiences rather than masterclasses can be more effective for certain businesses.
• The importance of adding human connection points in your sales process, especially with cold audiences.
• A different perspective on measuring ROI that considers long-term assets versus immediate returns.
• How to build marketing that showcases your work through direct experience rather than explaining methodology.
• Why transitioning cold audiences to high-ticket purchases often requires additional trust-building steps.
• The value of being discerning about whose marketing advice you follow based on your business model.
• How to create assets in your business that generate ongoing returns rather than one-time results.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Offer Architect: TURN YOUR ‘INVISIBLE’ WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.

>>>https://creativelyowned.com/offer-architect