Believe me, we’ll be back on this subject again soon.

LinkedIn is a hot topic, and we get questions about it all the time. In this edition, we answer three of the most common ones:

* How do you differentiate yourself on LinkedIn?

* How do you build a personal brand on LinkedIn?

* How do you come up with ideas for LinkedIn content ideas?

Of course, you’ll need to listen to hear our [occasionally questionable] answers. Charlie and Gemima chime in at first, but they are as generic and equivocal as they have ever been.

We also talk a little about music, with a SHOCKING REVELATION about Martin and Hayden’s gory story from a punk gig.

One last thing - apologies for the audio quality in this one. The echo in Martin’s voice is because he has such a powerful voice it was getting through his own headphones. We’ll fix it…one day…

Do you have a burning question or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

Show notes and mentions:

* Paul Taylor’s LinkedIn: https://www.linkedin.com/in/paul-taylor-ab2721163/

* Queen at Live Aid in 1985:

Boy, we cover a lot of ground in this episode.

First, we answer a common question: if we had to launch our careers again, how would we do it?

To be fair, both Charlie and Gemima come up with some good answers for this one - at least, on the surface. Something we realise more and more each week is that AI answers look good on the surface - but does regurgitated good advice still constitute good advice?

Martin and I chip in with our own thoughts, of course. Martin is a big advocate (and shining example) of writing consistently, almost obsessively, so that you stay top of mind and on top of your game.

On the other hand, I argue that it’s not enough to write - you have to offer something more. Something AI can’t [yet].

But that’s all I’ll reveal for now - you’d better listen to the episode for the actual advice.

You’ll also need to listen to hear our pick of the entries for the latest Y-Fronts for Songwood Meadows Retirement Village. Despite getting the In-Pod Award for Best Line last time around, I am soundly beaten by at least one of our listeners.

Oh, we also dive into the HUGE topic of James Bond films and talk a little bit about biscuits with questionable origin stories.

Enjoy, and please do keep sending us your questions and hate mail.

Hayden

Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini).

This edition is a new Y-FRONTS special, aimed at retirees who like action sports.

Send us your creative responses! Send to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

P.S., this is the first episode launched via our new website www.bravenewword.com on the Substack platform. Make sure to visit and subscribe, because we'll be launching a bunch of new content very, very soon - including subscription models, paid exclusive content and lots more.

SHOW NOTES:

Here's your Y-Fronts brief that you can submit responses for:

Company Name: SONGWOOD MEADOWS RETIREMENT VILLAGE Company Description: SONGWOOD MEADOWS is a retirement village for active retirees who enjoy the outdoors and action sports. Brief: Write a billboard for Songwood Meadows. The visual is an elderly couple smiling as they do archery.

HOSTS:

Martin Sayers

Hayden Maskell

GUEST HOST:

Gemima (Google Gemini)

THEME MUSIC:

Theremin or Thereabouts by Hercules Brown