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What could possibly connect a disappointing NFL draft day to your business success? Everything, as it turns out.

Coach Martin dives deep into a cautionary tale from the sports world that holds powerful lessons for every entrepreneur. When Shedeur Sanders fell from a projected top-five NFL draft pick to the fifth round, he didn't just lose position—he potentially lost $36 million in guaranteed money. Behind this dramatic slide were three critical mistakes that business owners make every day.

The first mistake? Skipping exposure opportunities. Just as Sanders limited his participation in key scouting events, many entrepreneurs hide their light under a bushel, missing countless chances to showcase their offerings to potential customers. Coach Martin emphasizes that consistent visibility isn't optional—it's essential for business growth.

Next comes the importance of meeting customers where they are. Sanders reportedly refused visits with certain NFL teams, essentially rejecting potential "employers" before they could evaluate him. Similarly, business owners who fail to identify and establish presence in spaces where their target audience congregates are setting themselves up for failure. The podcast offers practical strategies for mapping customer locations and planning your strategic presence.

Perhaps most crucial is surrounding yourself with wise counsel. Sanders opted for family representation instead of an experienced agent—a well-intentioned choice that may have contributed to his draft day disappointment. Coach Martin delivers a powerful reminder that business success demands intentional relationship-building with mentors and advisors who possess expertise beyond your own. "If you're the smartest person in the room," he warns, "there's a problem with that room."

Whether you're building a sports empire or growing any business, these three principles form the foundation of sustainable success. Subscribe to Building the Sports Biz Podcast for weekly insights that will help you avoid costly mistakes and position your venture for championship-level results.

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Website & Coaching: https://kingdom10xcoach.com/

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