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Be More Choosy About Your Podcast Guests - EP 94

Be More Choosy About Your Podcast Guests - EP 94

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How can you take your guest episodes beyond a basic Q&A? When you think of a podcast, what comes to mind? If “a mic and two people talking” is your first thought, you’re in good company, but in this episode, Mary encourages you to expand that definition. Your show is about so much more than the interview. That one-time guest isn’t the person who keeps listeners coming back week after week—that’s you! So, how can you use strategic guest selection to leverage the values, interests, and timing of both the host and the listener? When you bring on not just the most popular guest but the one who is truly the best fit, you gain a stronger episode, a more dedicated listener base, and a more cohesive show. Get picky about your guest picks with these helpful tips: Why this month’s most sought-after podcast guest might not be the right choice for youWhy platforms that match guests to podcasts aren’t idealHow your podcast values play into your guest selection every timeHow to tweak your publishing schedule to get the most out of every episode. Links worth mentioning from the episode: Episode 62, How to Land Someone From Your Dream Guest List: https://www.organizedsound.ca/how-to-land-someone-from-your-dream-guest-list-episode-62/Episode 71, Celebrating with Values to Nourish Your Podcast: https://www.organizedsound.ca/celebrating-with-values-to-nourish-your-podcast-year-end-break-episode-71 Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: When you think of a podcast these days, what do you envision? Like, what is a podcast? Most people I talk to tend to say that if there's a microphone and there's two people talking, you've got a podcast. So, yes, that could be a good barometer. Like, a lot of the celebrity type podcasts are going that route. But podcasting is more than just interviews. I mean, this episode alone is a solo episode where there is no guest, but it still is a podcast. With the exceptional growth in podcasting since the pandemic, when we were all at home listening away, connecting to other humans through our earbuds and headphones, we've seen this interview style show get replicated over and over and over again. And I see the allure you want to emulate your favourite thought leaders. It's an easy route to get started, and we want to have a connection with someone. So an interview style show is definitely the way to go. However, what if we can make interview style shows better? What if it's more than just two people talking? On this episode, we're going to take a look at what we can be doing differently for our podcast and how being choosy about your guests will actually make a better show for you as the creator and for your listeners. This is episode number 94 on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> Over the years, as I created my show, this very podcast, almost at 100 episodes, yay, I'm gonna get there. [MUSIC ENDS] I've evolved based on my interests, capacity, and curiosity too, like wanting to experiment for myself and for my clients, using this podcast as a testing ground. Some of the things I did was change up my branding, my frequency, and even my format. So if you actually look back on the history of this very podcast, you'll see in my first year, I did only solo episodes every single week. And that was tough. It was a slog to get through, but it was my goal because I wanted to see what that felt like, to do an episode every single week, because that's what everybody was saying. You had to produce content every single week. And I'm glad I met that goal. But I totally knew that path was not for me. I am not a weekly content creator in that sense. Proud to have done it, but glad it didn't stick. And then when you look back, my second year, I went to rotating guest and solo episodes. That publishing every two weeks format, which I still have today. And it's a pace that really challenges me, yet gives me the pauses I need during the summer and winter and so, this every two weeks with the little mini breaks in between. I really fell into ...

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