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The Scotchy Bourbon Boys welcome Randy Prassy, Kentucky Bourbon Festival President, to discuss major improvements for the upcoming festival including a transformed VIP experience and expanded distillery footprint.

• Complete transformation of St. Joseph's Church parking lot into a premium turf-covered distillery area with shade structures and cooling fans
• Expansion of the Great Tent to include three air-conditioned education suites
• Introduction of RFID technology on 34 single barrel pick bottles to track their journey globally
• Implementation of a beta test for direct-to-consumer shipping options through Kentucky Bourbon Direct
• Relocation of the cigar lounge to provide better accessibility with multiple retailers
• 85% of festival attendees come from outside Kentucky, creating significant economic impact
• Announcement of 2025 festival dates: September 10-13
• Introduction of the exclusive President's Club VIP experience featuring Oris watches and luxury accommodations
• Festival tickets go on sale mid-April with VIP typically selling out within minutes

Remember to mark your calendars for September and book accommodations early, as hotels fill quickly. Follow the Kentucky Bourbon Festival website to join their insider email list for ticket pre-sales.

Step behind the velvet rope of Kentucky's premier bourbon celebration as Festival President Randy Prasse reveals the meticulous planning and significant upgrades coming to this year's Kentucky Bourbon Festival. What began as a bold reinvention five years ago has blossomed into the ultimate bourbon enthusiast's playground, with 85% of attendees traveling from outside Kentucky to experience what can't be found anywhere else in the world.

The 2025 festival promises a complete transformation of the visitor experience. Imagine walking across lush green turf (replacing hot asphalt) to air-conditioned tasting tents, where 34 exclusive single barrel picks await. Each bottle now features cutting-edge RFID technology that tracks its journey globally as it changes hands—creating a digital passport for these sought-after spirits. The distillery footprint has expanded dramatically, with major players like Heaven Hill and Maker's Mark relocating to create a more intuitive flow throughout the grounds.

For collectors and bourbon hunters, the festival has become a treasure trove. Some distilleries now sell more bottles during the festival weekend than at their permanent gift shops, with many creating special releases available exclusively to festival attendees. A beta test of direct-to-consumer shipping options through Kentucky Bourbon Direct will allow visitors from reciprocal states to purchase bottles at the festival and have them shipped home legally—solving the perennial "how do I get all this bourbon home?" dilemma.

The evolution reflects a deeper understanding of what makes bourbon culture special: the intersection of craftsmanship, community, and shared experience. While the festival has transformed from its free-admission roots, it has maintained affordability for genuine enthusiasts while creating luxury options like the exclusive President's Club (featuring Oris watches and premium accommodations) for those seeking the ultimate experience.

Mark your calendars for September 10-13, 2025, but don't wait to secure accommodations—hotels and Airbnbs were booked solid within minutes of the date

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