『Best of LinkedIn: Strategic B2B Marketing』のカバーアート

Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: Strategic B2B Marketing

著者: Thomas Allgeyer Frenus GmbH
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🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.Frenus GmbH マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Best of LinkedIn: AI in B2B Marketing CW 27/ 28
    2025/07/18
    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This podcast edition discusses the transformative impact of Artificial Intelligence (AI) on marketing strategies and functions. They highlight the shift from traditional methods to AI-driven approaches for enhanced visibility, lead generation, and sales efficiency, emphasising the importance of clean data and strategic, incremental implementation. While many sources advocate for AI's role in augmenting human capabilities and automating repetitive tasks, a recurring theme is that human oversight, genuine personalisation, and a clear understanding of AI's limitations are crucial for success. The sources also explore the evolution of AI in various marketing aspects, from content creation and ad targeting to browser dominance and sales automation, cautioning against the misconception that AI is a magic solution without proper training and integration. This podcast was created via Google NotebookLM.
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    13 分
  • Best of LinkedIn: Social Selling CW 27/ 28
    2025/07/16
    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a wide range of actionable insights for professionals seeking to enhance their online presence, improve sales strategies, and optimize marketing efforts. Several authors highlight the importance of personal branding, particularly on LinkedIn, by sharing authentic stories, engaging with content intentionally, and showcasing personality traits. Others focus on practical sales techniques, such as effective cold calling systems, strategic questioning to overcome objections, and leveraging loss aversion in negotiations. The texts also explore digital marketing optimization, including improving LinkedIn profiles, using Google search hacks for efficiency, and understanding conversion lag in ad campaigns. Finally, advice is provided on content creation and management, from crafting engaging LinkedIn posts that build trust and generate leads to developing scalable content operations and utilizing video for building a personal brand. This podcast was created via Google NotebookLM.
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    17 分
  • Best of LinkedIn: Channel Marketing CW 27/28
    2025/07/14
    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally, the sources examine specific developments within Microsoft's partner programmes, emphasising marketplace optimisation, extended contract terms, and the need for partners to effectively present their value. This podcast was created via Google NotebookLM.
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    17 分

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