Beyond Single SaaS Product Solutions: Using Data and Creativity to Drive Portfolio Success with Juliette Aiken
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Beyond Single SaaS Product Solutions: Using Data and Creativity to Drive Portfolio Success with Juliette Aiken
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Welcome to another episode of the Spotlight on B2B Tech Marketing. Today we're joined by Juliette Aiken, CMO of Dotdigital, whose journey from Product Marketing Manager to CMO mirrors the remarkable evolution of the company itself.
As Dotdigital celebrates its 25th anniversary, Juliette shares valuable insights on transforming from a single-product email service provider to a comprehensive marketing automation platform serving global markets.
In this wide-ranging conversation, we explore everything from the evolving role of product marketing in B2B technology to the challenges of balancing data-driven decisions with creative marketing approaches. Juliette also offers fascinating perspectives on managing diverse buyer personas across generations, the strategic implementation of AI in marketing workflows, and her thoughts on creating safe spaces for constructive conflict in marketing teams.
Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing and business leaders in technology.
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