Do you truly understand the psychology behind your clients’ buying decisions? In this episode, Kati Whitledge breaks down the key differences between spenders and savers, offering real-world insights from her book From First Date to Forever. You’ll learn how to identify each persona, how to speak their emotional language, and how to deliver a client experience that keeps them loyal for life. Whether you're in beauty, sales, or customer service, this episode will transform the way you connect with your customers.

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

POWERED BY:

JOIN mya! joinmya.com

FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

SPONSORS

Join the PBA: https://www.probeauty.org/

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/

In this raw and inspiring episode, Wesley Palmer reveals the real challenges of surviving and thriving in the beauty industry. From dropping out of hair school to becoming a top educator with Paul Mitchell, Wesley shares the unfiltered journey of career reinvention, industry burnout, and the power of authentic connection. You’ll hear how sobriety, self-care, and social media transformed his career, and why so many stylists burn out before they ever break through. If you're questioning your path or looking for a spark to reignite your passion, this is the must-listen conversation you didn’t know you needed.

WATCH ON YOUTUBE: https://youtu.be/iYZga51lAIw

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

POWERED BY:

JOIN mya! joinmya.com

FOLLOW WESLEY PALMER
Instagram: https://www.instagram.com/wesdoeshair/

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

SPONSORS

Join the PBA: https://www.probeauty.org/

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/

It’s our 600th episode! I’m Kati Whitledge, and when I launched the Beyond The Technique podcast in 2016, there were no American podcasts for salon owners—so I created one. In this milestone episode, I’m sharing the five biggest lessons I’ve learned through hundreds of unscripted conversations with salon pros, educators, and leaders, and how podcasting helped grow my salon, build my network, and scale our software company, mya. If you’re craving connection, consistency, and next-level growth, this is the episode for you!

WATCH ON YOUTUBE: https://youtu.be/mbaCR9a2mhw

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

POWERED BY:

JOIN mya! joinmya.com

FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

SPONSORS

Join the PBA: https://www.probeauty.org/

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/