In this podcast episode, we explore the concept of talk triggers—those memorable, unique experiences or actions that businesses use to spark word-of-mouth marketing. Inspired by Jay Baer's book, the episode highlights real-world examples like DoubleTree's signature warm cookies, Sport Clips' relaxing neck massages, and the Cheesecake Factory's famously large menu. We discuss how these small but thoughtful gestures help businesses stand out, generate buzz, and build loyal customer bases. Tune in to learn how you can identify and create authentic talk triggers to make your own business unforgettable!