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Beyond the Brief

Beyond the Brief

著者： Model B
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The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.

Model B
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  • Beyond the Brief - Featuring Rich Santiago

    Beyond the Brief - Featuring Rich Santiago
    2025/05/22

    Brilliant strategist and amazing human Rich Santiago shares insights on his amazing career working on some of the world’s most interesting brands. Hear how he got started, what he does to stay in tune with the latest, and where you can check out what he’s up to next.

    Topics

    • Where he started – How Rich found his way to becoming a planner
    • Precious, not precious – Being very precious about the human experience and truth, but not the small stuff.
    • Going back to the Beans – Reimagining the Starbucks brand
    • Bigger than just commercial impact - Hear how the work Rich most admires and is proud of hits big, both commercially and culturally
    • Learning & Sharing - Being mentored by some of the best and paying it forward

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