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Beyond the Brief

Beyond the Brief

著者: Model B
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The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.

Model B
マーケティング マーケティング・セールス 経済学
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  • From Sales to Strategy, Erik Johnson on Bringing Real-World Insight to Healthcare Marketing
    2025/07/22

    Erik Johnson’s marketing career is anything but typical. Now VP of Marketing at Harmony Healthcare IT, Erik joins Beyond the Brief to share how his winding path through sales, operations, and Six Sigma shaped his people-first, problem-solving approach to healthcare marketing. Hear why real relationships, and real data, still matter most.

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    47 分
  • Briefs, KPIs, & Human Insight: Anne Bologna on What Strategy Really Looks Like Today
    2025/07/09

    Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia USA, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the single, powerful brief.

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    37 分
  • Is Flex the Future? Inside the Open-Talent Revolution with Matthew Mottola
    2025/06/23

    Matthew Mottola, CEO of Human Cloud and longtime evangelist of the freelance economy, joins us to unpack the open-talent model. From starting as a college freelancer to building tech that powers the flexible workforce, Matthew’s journey is all about helping enterprises rethink how work gets done. We cover what “flexible talent” really means and what it takes to build the future of work—from the inside out.

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    43 分

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