What do baseball cards, commercial lighting, and beef have in common?

Farmer Jeff.

In this episode of Beyond the Mark, Joe Toma sits down with Farmer Jeff—a towering figure in every sense—who shares how he's built a powerful reputation simply by being present, staying sincere, and caring more than most. From flipping cards as a teenager to becoming a connector of connectors in Southeast Michigan, Jeff explains how to make networking meaningful (and even fun).

✅ How to stand out without shouting
✅ Why sincerity beats strategy
✅ The right way to give a business card
✅ What not to do when you're new to a group
✅ Why Farmer Jeff doesn’t accept referral fees—and what he asks for instead

Whether you're a small business owner, sales pro, or serial networker, this episode is packed with timeless takeaways.

🔗 Listen now and don’t forget to like, share, and subscribe!

Carla Hurd went from selling candles as a single mom to building a wellness movement that’s helping thousands live healthier, more energized lives. In this episode of Beyond the Mark, she shares how her health transformation began with one reluctant meeting, one protein shake—and a whole lot of heart.

We talk about:

• How Carla built a business by showing up, serving others, and being herself

• The "wellness wheel" and how to find your missing pieces

• Simple first steps to improving your health (hint: start with protein and walking)

• Why community and connection are the real secret to long-term success

• How events and networking turned into a national business strategy

Whether you're feeling stuck, burnt out, or just ready to level up your health and business, Carla’s story will inspire you to take the first step.

🎧 Listen now and learn why comfortable isn’t always safe—and why the right community can change everything.

Connect with Carla:
📸 Instagram – @carlahurd22
🌐 Website – www.carlahurd.com

In this episode, you’ll learn:

How Tony went from nearly becoming an auto designer to launching a landscaping company in college

Why his first $200 shopping center contract changed everything

The key lesson from a winter season that nearly broke his team

How he earned and kept high-profile contracts like Providence Hospital for over two decades

Why he’s not afraid to fire high-paying clients who cause chaos

His unique approach to team culture, scheduling, and client communication

The secret to leaving a lasting brand impression — even with a pack of gum

Tony’s passion for community involvement and charitable giving

Mentioned in this episode:

Artistic Outdoor Services

Monarch Butterfly Garden in Southfield, MI

Michigan Green Industry Association (MGIA)

Hot Pink Helpers (Breast Cancer Awareness initiative)

LinkedIn – Tony Konja
Instagram & Facebook – @artisticoutdoorservices and @tonykonja_artisticoutdoor
Website – Artistic Outdoor
Phone – 248-855-8575

🎧 Beyond the Mark is a podcast hosted by Joe Toma, helping business leaders, marketers, and entrepreneurs grow unforgettable brands through smart strategy, bold storytelling, and better swag.

For guest inquiries, sponsorships, or to learn how we can help elevate your brand:
📩 Email: beyondthemark@logoclothingshop.com
🌐 Visit: logoclothingshop.com
📱 Follow on Instagram: @logoclothingshop
💼 Connect on LinkedIn: Joe Toma

Thanks for listening—and remember: keep showing up, keep learning, and keep making your mark.