As the dust settles on another whirlwind offseason, the Big 12 heads into 2025 poised for its most wide-open campaign in over a decade. With Texas and Oklahoma long gone—and the league’s new blood from Cincinnati, UCF, BYU and Houston fully integrated—the balance of power is ready for a shake-up unlike anything we’ve seen since the conference’s rebirth. Returning production is the name of the game, and no one checks that box better than Kansas State, which is always strong on the line of scrimmage, and this year has a veteran QB to roll with. Oklahoma State will look to bounce back after last year's disappointment, but we never expect Gundy to be down for long. Meanwhile, TCU and Texas Tech remain dangerous dark horses; Horned Frog fans are counting on a breakout season from their QB and receiving corps, and the Red Raiders’ revamped team could become the league’s premier CFP threat. Don’t discount UCF, either—Scott Frost wasn't successful at Nebraska, but he's had success in Orlando before.

Key matchups already stand out on a schedule littered with marquee dates and potential playoff resumes. Week 3’s Kansas State at UCF could set the tone for who controls the top of the standings, while Oklahoma State’s late-season showdown at Texas Tech promises to be an early Heisman watch party—each side boasting quarterbacks more than capable of putting up video-game numbers. In November, the true litmus test arrives when TCU hosts Kansas State in a primetime slot that could decide who enters the Big 12 title game with a chance at the school’s first playoff berth. And speaking of the championship, don’t sleep on the ever-underrated West Virginia squad; their blue-blood passion and high-octane spread rushing offense make them an ideal spoiler in the conference’s final month.

With media rights money pouring in and the playoff field at 12 teams, the stakes have never been higher for Big 12 programs looking to crash college football’s biggest party. Which team will seize the chaos created by conference realignment and portal mayhem? Will a traditional power re-emerge to reclaim supremacy, or will a scrappy new contender write its own chapter in Big 12 lore? Strap in, because this season’s mix of veteran savvy, portal fireworks and marquee games promises to deliver non-stop drama from Week 1 kickoff through crown-deciding kickoff in Arlington. Whether you’re riding with the Wildcats, cheering on the Utes, or backing the up-and-coming Red Raiders, 2025 in the Big 12 is set to be a pure, unfiltered thrill ride—one that you won’t want to miss a single snap of.

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