Black Hat deadline madness, AI-powered content tactics, and the auth provider dilemma

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Black Hat deadline madness, AI-powered content tactics, and the auth provider dilemma

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Sean survives on 1.5 hours of sleep while juggling Black Hat submissions and client launches! 😴 Andrew discovers a new MetaMonster content strategy and shows off the new grid UI that's generating page titles and scoring them for engagement. Plus: should you delegate your therapy homework to Claude (hint: no), auth provider decision paralysis, and why internal linking breaks the table concept.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:00.81SeanOh, you stopped.00:03.40AndrewYeah, that would be the most obnoxious sound in the world. I was doing the, like, little kid exasperated sound.00:10.45SeanYeah, yeah. What is that? What do you, what do you, how do you, like, what is the English phrase for that?00:16.64Andrewhave no fucking clue.00:17.80SeanIt's not like rolling your R's, but it's like blubbering.00:21.54AndrewIt's like flapping your lips. I don't know.00:23.97SeanI guess.00:23.99AndrewI was doing this. Pfft.00:26.94SeanThat's a thumbnail.00:28.02AndrewOh, God.00:28.21SeanThat's good.00:28.89AndrewJesus.00:32.72SeanThat's a good thumbnail. I'm going to have Jonah try that out. We'll see how it performs.00:36.82AndrewTry what?00:37.93SeanYou just blubbered.00:40.08AndrewPlease no.00:40.97SeanOkay.00:43.70SeanHow you doing? how's how's How's it going?00:48.00AndrewI'm good. I just pushed out a YouTube video, LinkedIn video for Metamonster.00:54.94SeanNice.00:55.68Andrewi I think this is maybe going to be a ah new tactic is I saw um like an SEO influencer type share something about how AI overviews really like structured schema.01:12.35AndrewAnd so I was like, dope. I'm going to go write a prompt to create structured schema in the new MetaMonster UI, record myself doing it, tag this person in the post,01:22.19SeanCool.01:24.43SeanSick.01:24.60Andrewand like shout them out in the video. And then did comment on my post. i don't yeah know They didn't share it or anything, but they commented on my post.01:30.77SeanSick.01:33.39AndrewAnd so that was kind of cool. And I'm like, I think this is probably a good tactic to follow is just like take the things that people are talking about and just record short videos showing how you can use MetaMonster to execute on them.01:38.71SeanYeah, 100%.01:47.17SeanYeah, all all of that makes perfect sense. that like01:49.42AndrewYeah.01:50.67Seanthat That feels like exactly what to do to grow Metamonster.01:54.27AndrewYeah. Yeah.01:55.81SeanIn fact, I would not be surprised if that was the way grew your user base to your first 500 to 1,000 this point. Yet, yet, to to ah thousand at this point so02:06.85AndrewMaybe. i mean, no one is watching, like, our videos aren't getting any, yeah, any views.02:09.98Seanyes yet yeah02:12.87AndrewAnd, like, my like LinkedIn, most of the people liking my LinkedIn posts about Metamonster have been, like, my friends. So I haven't gotten, yeah.02:22.08Seanyet yeah i think you need you need one you know ah ah you need like02:26.86AndrewYeah, you need one to go viral-ish in the SEO world. And you need, yeah, I just need to stick with it and...02:33.43Seanyeah plus i mean the content just gets reused so for the blog anyway or or the website anyway so yeah um i absolutely yeah but that sounds perfectly correct to me that's02:45.76AndrewYeah. I also, um i so I recorded this one today with Screen Studio, was fun to play around with. I like some parts of it a lot. I found myself really wishing, though, that it would generate a transcript like Loom does.02:59.46Andrewcan probably use, like, a transcript generator. I can just find something like that. But the reason is, i have gotten alex from like Lex like Lex.page set up pretty well.03:12.97Andrewprobably do it in Claude too. But I've got it generating pretty good marketing emails based off of video transcripts. And so it's been like a really nice way to like just, you know, reuse content as I record the video.03:30.97AndrewAnd then I upload the transcript to Lex and I have Lex generate a, generate a marketing email, I edit that email, and then I copy it over to loops and send it out to the Metamonster list.03:47.74AndrewSo I've also been thinking about playing around with some of the automation tools to see if I could actually automate that whole flow.03:50.05SeanCool.03:56.02AndrewAnd it would still be, like, human in the loop because I want to edit it before it goes into loops.04:00.35SeanYeah.04:00.43AndrewBut, like, even if it created it as a draft in loops, I could then go to loops and edit it there.04:04.58SeanYeah. 100%. 100.04:08.89Seanhundred percent and04:10.32AndrewSo...04:12.64SeanYeah, 100%. um I always, well, okay. Sorry, 100%, you can do that. I always struggle with the idea of doing ...