In this two part episode, we discuss Bordeaux’s remarkable growth in China, highlighting the key figures and success stories that underscore its impact in this dynamic market. Chloe explains the innovative marketing and branding strategies employed by Bordeaux producers, emphasizing their shift from a luxury image to one of accessibility. We also explore the critical role played by the Bordeaux Wine Council in supporting this transition.

As we delve deeper, Chloe addresses the challenges currently faced by Bordeaux merchants. She outlines the competitive landscape, particularly the pressure from other wine-producing regions, as well as the economic challenges, including overstock issues and the persistent threat of counterfeit products. Additionally, we discuss the implications of trade tensions on export strategies.

Today we are joined by Chloe Wu, the founder of Advinture Trading, a liquor agency specializing in fine wines. Chloe shares her inspiring journey from Sichuan, China, to France, where she developed her expertise in the wine industry. With a background that includes significant roles in the beverage sector, Chloe launched Advinture in 2023, driven by her passion for exceptional wines.

Connect with Chloe on LinkedIn to follow her adventure!

Company website: www.advinturetrading.com

Mail: chloe.wu@hotmail.com

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!

Check out our new website & find out more at https://www.thebottledshow.com

You might be surprised to learn that in the world of caviar, China has emerged as a dominant force, producing half of the global supply.

In today’s episode, Reisa Jiang, the co- founder of Astrea Caviar takes us on a journey from the tranquil ponds of Yunnan, China to the delicate art of caviar processing.

Together, we will uncover the story behind China's rise as a global caviar powerhouse and uncover the nuances of Chinese caviar, its diverse sturgeon varieties, and the techniques and location for production.

Learn more about Asrea Caviar here and follow on Instagram @astrea_caviar

Follow Reisa’s journey on Instagram @reizzj and if you’re a wine enthusiast, follow her winery up in Ningxia for a sneak peak into the world of Chinese wine @thestartingpoint_wine

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!

Check out our new website & find out more at https://www.thebottledshow.com

In this episode, we sit down with Nick Jackson, Master of Wine and author of the acclaimed book "Beyond Flavour: The Indispensable Handbook to Blind Wine Tasting." Nick shares his personal journey to becoming a Master of Wine and the pivotal moment when he realized the importance of focusing on a wine's structure rather than just its flavors.

Nick's wine career began at the University of Cambridge, where he was a member of the successful Cambridge University blind wine tasting team. After earning a PhD in Theology, he worked as an auction specialist at Sotheby's in London and later as a buyer for Sotheby's Wine retail store in New York. In 2018, Nick left Sotheby's to start his own fine wine advisory business, Vintage Variation LLC, where he advises private clients, retailers, and other wine businesses.

In "Beyond Flavour," Nick delves into the concept of tasting wines based on their structure and texture, rather than relying solely on flavors. He argues that assessing a wine's acid structure for whites and tannin structure for reds is a more reliable indicator of a wine's identity, especially as producers and regions continue to push the boundaries of traditional winemaking. Nick shares insights on how to navigate the nuances of tannin profiles in Cabernet Sauvignon, Merlot, and Pinot Noir, as well as the challenges of distinguishing Chardonnay and Riesling from specific regions. Listeners will come away with a deeper understanding of the art of blind wine tasting and how they can embark on this tasting journey with Nick's guidance and his book "Beyond Flavour."

Find out more about Nick: Vintage Variation

Get your hands on Beyond Flavour: Wine Tasting by Structure on Amazon

Connect on Instagram @nickjacksn

Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china

Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
Subscribe to Bottled in China to follow the journey!

Check out our new website & find out more at https://www.thebottledshow.com