Brainfluence

著者: Roger Dooley
  • サマリー

  • Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com
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あらすじ・解説

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com
エピソード
  • Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally
    2024/11/27

    Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insights about training his AI, discusses the challenges top executives face with "winning too much," and explains why he's giving away his lifetime of knowledge for free. Whether you're a leader, coach, or just curious about the future of AI-powered mentorship, this episode offers a unique glimpse into how artificial intelligence is transforming executive development.

    Marshall Goldsmith's Free MarshallBot: https://marshallgoldsmith.ai/

    Show notes, audio, text, resources: https://www.rogerdooley.com/marshall-goldsmiths-ai-marshallbot/

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    31 分
  • AI Podcasts, Google NotebookLM and Pricing Psychology
    2024/10/31

    Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence.

    Show notes, videos, resources: https://www.rogerdooley.com/ai-podcasts-notebooklm/

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    29 分
  • The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich
    2024/09/29

    Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn about:

    • New airline refund policies and what they mean for you
    • How AI is revolutionizing customer service interactions
    • The changing role of human agents in call centers
    • Surprising ways airlines may compete for your loyalty

    Whether you're a frequent flyer or a leader focused on customer experience and call centers, this discussion offers valuable insights into the future of air travel and customer service across industries.

    Show notes, video, transcript, resources: https://www.rogerdooley.com/airline-cx-matulich/

    As President and Managing Director, Mario Matulich oversees overall business operations and strategic growth initiatives for CMP, a leader in delivering market research, events, and communities to organizations that value customer centricity. With 17+ years of experience, Mario has helped transform an events company into a leading provider of market analysis and industry connections by developing a winning culture built on confidence, innovation, poise, collaboration, and “customer first” quality standards.

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    31 分

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