This Sunday, people across America will gather with friends and family to eat snacks, watch some football, and more importantly, enjoy some ads.

Here's the different ways brands will try to break through on advertising's biggest night, how you can review them like a seasoned marketing pro, and the lessons brands of all sizes can take from what ads on the biggest stage do right and do wrong.

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Have a topic for Joe? Email questions to brandsaucepod@gmail.com.

The human mind is an amazing thing, but it's actually not very powerful. How can marketers, especially those in small businesses and non profits, break through to people?

These three essential books break down how our brains work and how we can use that understanding to make our messages and brands connect with people.

Thinking, Fast and Slow by Daniel KahnemanHow Brands Grow (Vol 1&2) by Sharp and RomaniukContagious by Jonah Berger

Subscribe to my free newsletter and get a free marketing ebook at www.brandsauce.co, and get updates on future podcast episodes.

Have a topic for Joe? Email questions to brandsaucepod@gmail.com.