Branded Impact Podcast #5 | Guest: Abagail Pumphrey, CEO of Boss Project🌟 Episode OverviewWhat if your business supported your life instead of draining it? In this episode, Jo sits down with Abagail Pumphrey, the founder and CEO of Boss Project, to discuss building a business that feels sustainable, authentic, and true to who you are. Abagail shares her journey from running a million-dollar agency with a big team to intentionally simplifying her business to work part-time hours while still making a full-time income.Whether you’re tired of hustle culture, ready to rebrand, or wondering how to do less while growing more, this conversation is full of inspiration and actionable tips.🔑 What You’ll LearnHow to design a business around your capacity not just revenue goalWhy doing less than you’re capable of can lead to more freedom and impactHow to know when it’s time to rebrand or pivotThe importance of authenticity over mimicry in building your brandPractical guardrails to set healthy boundaries as an entrepreneurWhy time audits are the best place to start if you feel overwhelmed🧲 This Episode is For:✔️ Women entrepreneurs and service providers craving sustainability ✔️ Founders are tired of the constant hustle and are ready for more life alongside their work ✔️ Anyone considering a rebrand or shift in their business model📇 Connect with Abagail & Boss Project🌐 Website: bossproject.com 🎧 The Strategy Hour Podcast: https://podcasts.apple.com/us/podcast/strategy-hour-online-marketing-for-business-growth/id1186889023 💼 LinkedIn: Abagail Pumphrey ✨ The Creative Template Shop: https://creativetemplateshop.com/🎁 Free Resources: Explore free trainings and tools to start designing a business that truly supports your life at bossproject.com.💌 Join the Rebrand Era✨ Loved this episode? Follow the podcast so you never miss what’s next! 📩 DM @brandingbyjo on IG and share your favorite takeaway. 🎯 Ready to align your brand with your purpose? Book a call with Jo.#WomenInBusiness #AuthenticBranding #SustainableBusiness #BandwidthOverBurnout #BrandedImpactPodcastLet me know if you’d like these adapted for your website, podcast platforms, or social captions!

Branded Impact Podcast #4 | with Allie Tallman, Founder of Nourished Routes

In this episode, Jo sits down with Allie Tallman, a registered dietitian and founder of Nourished Routes, who has helped thousands of women ditch yo-yo dieting and finally feel confident in their bodies. Allie shares her journey of building a business rooted in clarity, consistency, and authenticity while juggling motherhood and entrepreneurship.

From creating a brand that truly feels aligned to overcoming perfectionism (in health and business), Allie’s story is packed with insights for anyone ready to show up, serve, and grow on their terms.

🔑 What You’ll Learn 💡 Why showing up imperfectly online is the key to building trust and community 🌿 How to create a brand that aligns with your core values—not what you think others expect ⚡️ The power of personal storytelling in attracting clients who feel like old friends 🍏 Why progress beats perfection in both your wellness journey and your brand

🧲 This episode is for: Women entrepreneurs, wellness professionals, and founders are craving more authenticity, confidence, and connection in their online presence.

📇 Connect with Allie & Nourished Routes: 🌐 Website → nourishedroutes.com 📸 Instagram → @nourishedroutes

LinkedIn → https://www.linkedin.com/in/allison-tallman-ms-rdn-cnsc-60a4bb58/

Facebook → www.facebook.com/nourishedroutes

Pinterest →https://www.pinterest.com/nourishedroutes/

Freebies:

Free Metabolism Boosting Masterclass & Meal Plan: If you're ready to learn how to break free from yo-yo diets, shed the weight to feel more confident in your body, and boost your metabolism for more energy than ever, check out my free masterclass! I'll share the proven 3-step process that I've used to help hundreds of women achieve lasting results. Plus, you'll get a free meal plan to kickstart your journey. Watch now and grab your free metabolism-boosting meal plan by clicking here.

Apply for individualized nutrition coaching: If you're ready to take it to the next step and work together, apply to work with me here.

For more metabolism-boosting tips and recipes, follow me on IG here.💌 Join the Rebrand Era:

✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with o using the link: https://brandingbyjo.com/contact

#WomenInBusiness #AuthenticBranding #PersonalBranding #WellnessEntrepreneur #ProgressOverPerfection #DitchYoYoDiets #BrandedImpactPodcast #AlignedBrand #BrandConfidence #NourishedRoutes

Branded Impact Podcast #3 | with Deb North, Founder of YES! Athletics

In this episode, we sit down with Deb North, the powerhouse behind Yes Athletics — the first brand to design wrestling shoes for women.

Deb shares how her daughter's passion for wrestling sparked the idea, and how she turned that spark into a national brand now sold in Dick’s Sporting Goods and worn by athletes across the U.S. From launching amid a pandemic to navigating a male-dominated industry, Deb’s journey is full of grit, grace, and innovation.

🔑 What You’ll Learn

• 👟 How identifying an underserved market led to a purpose-driven business

• 🧠 Why mentorship, collaboration, and faith over fear are game-changers for women founders

• 💡 How grassroots marketing and brand ambassadors fuel organic growth

• 👧🏽 The power of product innovation — like singlets with period protection and high-cut sports bras

🧲 This episode is for: Women entrepreneurs, product-based founders, and anyone passionate about building with intention, authenticity, and impact.

📇 Connect with Deb & YES! Athletics:

• Instagram: https://www.instagram.com/yesathleticsusa/

• Facebook: https://www.facebook.com/YesAthleticsUSA/

• Pinterest: https://www.pinterest.com/yesathleticsj/

• LinkedIn Deb: https://www.linkedin.com/in/debt1/

• • LinkedIn YES! Athletics: https://www.linkedin.com/company/yes-athletics/

  💌 Join the Rebrand Era:✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with Jo use link: https://brandingbyjo.com/contact

• 10% off using code BRAND

  #WomenInBusiness #FemaleFounders #ProductInnovation #GirlsInSports #FaithOverFear #BrandedImpactPodcast #PurposeDrivenBranding #AuthenticEntrepreneurship #GrassrootsMarketing #WomenSupportingWomen