• Brandfetti

  • 著者: Anita Siek
  • ポッドキャスト

Brandfetti

著者: Anita Siek
  • サマリー

  • A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
    ©Copyright 2025 Anita Siek
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あらすじ・解説

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
©Copyright 2025 Anita Siek
エピソード
  • How I Use AI to Work Smarter (Not Harder) with Content
    2025/02/27

    Ever feel like content creation is a never-ending task that eats up all your time?

    If you’re nodding, trust me—you’re not alone my friend. But what if I told you that AI (yep, ChatGPT) has completely changed the way I create content? Especially the process?

    In this episode, I’m pulling back the curtain on:

    • The 3 ways I use AI when it comes to my content
    • How it helps me brainstorm, refine, and repurpose with zero overwhelm
    • The biggest mistake people make when using AI for content—and how to avoid it

    If you’re curious about how AI can support (not replace) your creativity and help you show up consistently without the stress, this one’s for you. Let’s dive in!

    In this episode, I talk to ChatGPT Templates, and Repurposing Templates that I share and have in The Wordfetti Club, my flagship membership to help you create more visibility and sales in your business simply through WRITING.

    I've just opened spots for the next few days to join us, so if you want in, now is the chance: www.wordfettigroup.com/theclub

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    12 分
  • From “I hate social media” to showing up with confidence with Sarah Marriott
    2025/02/25

    Raise your hand if social media has ever felt... overwhelming, performative, or just not your thing.”

    If you’re noddin along, you’re not alone—and neither was my guest, Sarah. A fellow introvert and copywriter who once swore off social media (and even landed her first clients without it), Sarah never thought she’d find herself consistently showing up online—let alone enjoying it.

    In this episode, Sarah opens up about:

    • The surprising mindset shifts that helped her move past perfectionism
    • How “planting seeds” with her content has led to unexpected opportunities
    • The role of community (yep, The Wordfetti Club) in helping her stay consistent and inspired
    • And what she’d tell you if you’re on the fence about putting yourself out there

    Whether you’re an introvert, a recovering perfectionist, or someone just trying to figure out this whole visibility thing, this convo is for you, friend.

    Sarah: @sarahmarriottcopywriter

    *ANNOUNCEMENT: I've just opened spots for a limited time to join us inside The Wordfetti Club, our flagship membership and mentorship community, click here to learn more: www.wordfettigroup.com/theclub*

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    37 分
  • 3 types of posts that increase conversions MC
    2025/02/20

    Spoiler alert: Adding value alone isn’t going to cut it if you actually want your audience to convert. (Yep, I said it.)

    In this episode, I share with you the 3 types of content you need in your strategy right now if you want to stop being the “nice to know” brand... and start being the “take my money!” brand.

    • I’ll walk you through each type (with real examples you can steal... I mean, get inspired by)
    • Why the 3 tips that BLAH and how to BLAH style content could be adding to the noise of content
    • Plus, how to create content that doesn’t just get double taps—but dollars

    💥 Want more? I’m hosting a free live masterclass NEXT WEEK where we’ll dive even deeper into creating money-making content (without spending hours glued to your laptop).

    It's free. Only catch? No replays.

    Grab your spot now and join me at 👉 wordfettigroup.com/contentmasterclass

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    5 分

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