In this episode of "Simply Business," host John Jennings sits down with Brandi Harless, the entrpreneurial CEO and co-founder of PreventScripts. Brandi shares her inspiring journey from returning to her hometown in Western Kentucky to launching a pioneering healthcare startup. She discusses the unique challenges and opportunities she faced while building PreventScripts, a company dedicated to improving preventive health and behavior change in primary care settings.

Brandi delves into the core mission of PreventScripts, explaining how they address key issues in healthcare such as the adoption of healthy behaviors, time constraints for providers, and financial sustainability. She highlights their innovative platform designed to cut through the noise of consumer health products and provide trusted, clinically-guided support to patients. This approach not only benefits patients but also creates new revenue streams for primary care providers.

The conversation also touches on current trends in healthcare, including the rise of GLP-1 medications and the impact of consumer health products on patient care continuity. Brandi emphasizes the importance of integrating preventive health measures within primary care practices to ensure responsible prescribing and maintain strong patient-provider relationships.

Finally, Brandi offers valuable insights for aspiring entrepreneurs. She shares her personal experiences with leadership, the importance of surrounding oneself with a smart and supportive team, and the critical lesson of not being overly attached to outcomes. Her advice to enjoy the journey and stay present is a powerful reminder for all business owners striving to make a meaningful impact.