We knew Stefanie Couch was gonna bring the heat when she showed up in her pink hat and yep, she delivered. We’re talking branding in the trades, leading teams across generations, and how to stand out without selling out.

She grew up in a family lumber yard, crushed it in the corporate world, and now she runs her own agency helping construction companies fix what’s not working usually starting with their marketing (or lack of it). Stefanie’s got strong opinions and real experience, which is exactly our kind of guest.

We got into everything from hiring Gen Z without losing your mind to why “just work harder” isn’t a strategy and neither is setting 87 goals every January. She’s got a way of cutting through the noise and making things make sense, even when the problems are messy.

If you’re running a business in the trades, thinking about growth, or trying to figure out how to get more of the right people on your team this one’s worth your time.

Highlights:

• Why Stefanie calls herself a triple threat in construction.
• Her dead-simple formula for building killer teams: curiosity, resilience, and owning your weird.
• How to lead Gen Z without losing your mind (or your standards).
• Marketing for the trades… from someone who actually knows the trades.
• Why slow decisions kill momentum and how speed beats size.
• The pink hat isn’t just a brand it’s a strategy.

Are you enjoying the show? Subscribe, rate, and review the show and send this episode to someone who’s building something bold in the trades. We’re here to call out the BS and help good businesses grow.

Get in Touch with Stefanie:

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Get in Touch with us:

Check out the Blue Collar BS website.

Steve Doyle:

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Brad Herda:

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