How do you coach talent to be more authentic—without just telling them to “be real”? Angela Perelli’s been doing it for years, with some of the biggest names in radio. In this episode, she reveals:

• (:02:23) Why being different isn’t enough (and what is)
• (:04:12) The Bezos quote that changed how she defines a brand
• (:06:49) What most PDs get wrong when giving feedback
• (:12:08)The cringe test every coach should use
• (:08:36) The biggest mistake PDs still make in feedback sessions

💥 Cringe-free content. Killer career advice. Angela doesn’t hold back.

Time-stamped Takeaways:

(01:55) Why “being different” is overrated—and what to aim for instead

(04:30) Understanding your purpose as a host helps you filter content and make decisions.

(06:49) It's crucial to embrace diversity within your team to create engaging conversations.

(08:41) Listener feedback can be valuable, but differentiate between constructive criticism and negativity.

Links referenced in this episode:

• brandwithondemand.com
• brandwithplus
• musicmaster.com
• radiocontentpro.com

When audio pros want honest answers about growing their audience, they call Tom Webster.

In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.

Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.

He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.

This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.

If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.

🧠In This Episode:

• How the Three Minute Rule is changing audience credit in PPM markets
• Why mobile diary options could reshape smaller markets
• Nielsen's partnership with Edison and why Share of Ear data matters
• How AI is already being used in audio attribution and analysis
• Why radio still dominates ad-supported audio (yes, really—70% of it!)
• What the industry can expect from the Nielsen One project

Please help us thank these underwriting supporters

• Musicmaster
• Radio Content Pro
• Morning Show Boot Camp

Return to BRANDwidth on Demand episodes

Mentioned in this episode:

www.radiocontentpro.com/brandwidth