エピソード

  • Call Out the Obvious! Your SEO Strategy Can be That Simple!

    Call Out the Obvious! Your SEO Strategy Can be That Simple!
    2024/10/21

    Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people.

    People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect clients walking through your door.

    And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy.

    In today’s episode, I’m sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be.

    By the end of this episode, you’ll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won’t believe how simple it can be!

    Level UP Mastermind join in time for our Nov. 19th meet up!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

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    17 分
  • Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer

    Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer
    2024/10/14
    Welcome to another episode of Brick and Mortar Visibility! Today, we’re diving into something that, frankly, a lot of business owners overlook.Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who’ve already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged.But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here’s the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones.So, what can we do to tap into this untapped potential? Well, that’s why I’m thrilled to have Jason Kramer on the podcast!Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason’s expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities.When he’s not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home.In today’s episode, we’ll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who’ve made serious bank by nurturing their current client lists. It’s a reminder we all need: your current customers are your best asset. If you’re not taking care of them, you’re leaving money on the table.And if you’re anything like me and you want to really dive into this work over the next 90 days—or maybe you’ve got a task that’s been sitting on your to-do list for way too long—consider joining Level Up, my monthly mastermind. It’s a space where we learn, support, and empower ourselves to hit that next level in our businesses. Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility or tag Jason KramerLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.
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    36 分
  • Ready for a Storefront? 10 Must-Ask Questions Before You Commit

    Ready for a Storefront? 10 Must-Ask Questions Before You Commit
    2024/10/07

    Ready to be the ONLY option in town? That’s exactly what we’re diving into today. And we’re literally talking about your store front!

    In this episode, we’re getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who’s considering investing in a store front. But before jumping in, they wanted to make sure they were asking all the right questions. Smart, right?

    Now, while we can’t predict the future, we can set ourselves up for success. That’s why I’m sharing 10 must-ask questions to consider before investing in your first, second, or even third brick-and-mortar location. Whether you're in the process of renting a space or just dreaming about it, you’ll want to tune in!

    And because this is a conversation, I’d love for YOU—especially those who’ve been down this road—to share your tips or any concerns I may have missed. We're in this together, and this community is all about helping each other rise!

    Let’s do this! 💥

    Level UP Mastermind join our October Co-hort!

    Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

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    26 分
  • Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success

    Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success
    2024/09/30

    Today, we’re hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire! 🔥 We’re stepping into the best quarter of the year, where many of us will see our businesses hit record revenues and profits. Exciting? Absolutely. Overwhelming? You bet.

    But what if we did things differently this time around? What if you weren’t completely burned out by December and actually felt energized heading into January? Imagine starting the new year with momentum, not “same goals, different year” vibes.

    In this episode, I’m breaking down 5 game-changing ways I’m setting myself up for success—both in business and personally.

    Free Gift: https://www.msmelissarose.com/outsource

    Level UP Mastermind join our October Co-hort!

    Interested in learning more about Peptides and a ground-floor opportunity?

    Would you be interested in an SEO Marketing Consultant? Hire me!

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

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    28 分
  • The Truth About SEO: How Long Before You See Results?

    The Truth About SEO: How Long Before You See Results?
    2024/09/23

    Today, we're diving into another awesome listener question: How long does it take to see SEO results, and how do we know it’s working? Spoiler alert—SEO isn't an overnight fix, but how long should it really take? And more importantly, where can you find the proof?

    In this episode, we’ll cover three key spots to check on your SEO progress: where to look (Your GBP, Google Analytics, and Your Website platform) how often to look (monthly), and what exactly to watch for (growth!)

    Plus, we’ll touch on the bigger picture: does your opt-in make people want to take action? Because great SEO means nothing without smart marketing to back it up. Listen in as I dive into the stats of tracking your SEO input so you get more clients walking in your doors.

    Need help leveling up your SEO and marketing strategy? Book a call, and let's make your business The Only Option in Town!

    Take your business to the Next Level with the Level UP Mastermind!

    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    Interested in learning more about Peptides and a ground-floor opportunity?

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.


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    18 分
  • Google Reviews 101: Listener Q&A on What NOT to Do

    Google Reviews 101: Listener Q&A on What NOT to Do
    2024/09/16

    Today on the podcast, we’re diving into a listener question all about Google reviews!

    We know these reviews pack a serious punch—they boost your rankings, build trust with future clients, and can be repurposed across your marketing. But there are also some common mistakes to avoid.

    Tune in to hear the question and learn what not to do regarding Google reviews. Plus, I’ll share details about my Level Up Mastermind—starting tomorrow! Ready to dominate Q4 and end the year strong? Let’s get started!


    Would you be interested in an SEO Marketing Consultant?

    Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start.

    1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.

    2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.

    3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.


    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!


    Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!

    Interested in learning more about Peptides and a ground-floor opportunity?

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

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    11 分
  • Five Reasons Your Business Needs a Mastermind Group

    Five Reasons Your Business Needs a Mastermind Group
    2024/09/10
    We’re just days away from kicking off the final quarter of 2024—can you feel the momentum building? For me, this season is like my personal New Year. With the shift in seasons and the return to routine, it’s the perfect opportunity to dream big, refocus, and push toward those year-end goals.On today’s episode, we’re taking a break from our usual focus on SEO, Google Business Profiles, and marketing strategies to dive into something that has transformed my business: masterminds. Every year, as September hits, I surround myself with a small group of powerhouse business owners, each a leader in their industry. These masterminds fuel me with new ideas, fresh strategies, and the accountability I need to finish the year strong.As a brick-and-mortar business owner for over sixteen years, I’ve always seen September as the perfect time to relaunch, refuel, and repurpose. This final quarter is when many of you will see your highest earnings of the year. Imagine heading into 2025 knowing your SEO is dialed in, your systems are streamlined, and you’re more profitable than ever—so much so that you can shut down for the entire weekend without worry!That’s why I’m thrilled to introduce my Level Up Mastermind. This three-month mastermind is designed to help you take your business, life, and success to the next level. Get ready to finish 2024 stronger than ever and set yourself up for an incredible 2025!Would you be ready to level up? Let’s dive in! SHOW TIMESTAMPS: 4:34 - You are worth investing in for your business 6:39 - Out of the box thinking with your mastermind7:52 - Accountability with you and your mastermind9:06 - Make Wellness Ad Interested in learning more about Peptides and a ground floor opportunity?10:13 - Connection with Other Business Owners11:00- Commitment to a mastermind11:30 - Cost of the Level Up Mastermind14:11 - Fast Acting Bonus. Goodness for ALL Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot! In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.
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    16 分
  • Bold Content, Big Results: Marcus Sheridan's 5 Keys to Winning Trust and Boosting SEO for Dance Studios

    Bold Content, Big Results: Marcus Sheridan's 5 Keys to Winning Trust and Boosting SEO for Dance Studios
    2024/09/02
    Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts? Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner in the dance studio industry. Having him as a guest on the podcast was a dream come true, and we had an incredible discussion about deepening content creation to enhance our business's SEO and build client trust.Marcus's approach is not just about creating content, it's about creating bold and edgy content. He emphasizes the importance of educating your audience in five key areas: Cost, Fear, Compare, Reviews, and Best. His bold and edgy approach to creating content—even when it involves mentioning competitors—ultimately stands the test of time and fosters trust with clients, which is crucial for any business. In this episode, Marcus gives me first-hand ideas on what dance studio owners can do and breaks down the five key concepts for creating rich content that your audience and Google will love. He even gives us a tool to keep us on the leading edge of our marketing efforts. You're not going to want to miss this dance studio owner!Learn why Marcus is the guru in SEO marketing and how he went from almost bankrupt to the go-to expert in the pool industryThe five major buckets business owners must address in their SEO blog writing: Cost, Fear, Compare, Reviews and The Best. Marcus shares ideas with us on how to address the five main buckets for dance studio ownersWatch us on YoutubeA bit about our guest:Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time. Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more. Marcus Sheridan on LinkedINWould you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the ...
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    30 分