What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom’s shelves—twice.

In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don’t Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in stores like Nordstrom, Woolworths, Priceline, and The Iconic.

But here’s the kicker—Alisha did it all without outside funding, without a PR agency, and while still in university. From learning to sew on her mom’s broken machine, to sending a single shoe in a box to a Nordstrom buyer, this episode is a masterclass in resourcefulness, resilience, and relationship-building.

If you’ve ever wondered what it really takes to get into big box stores—or if you just need a reminder that bold moves build big brands—this episode is for you.

Sal

When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships.

This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately.

You'll Learn:

• The simple CLV formula (no PhD required)
• Why understanding CLV transforms your marketing spend
• How to identify your most valuable customer segments
• Three concrete strategies to boost lifetime value

Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.

What does scaling past 8 figures really allow you to achieve? I thought my answer was too silly to share at first - maybe I could finally shop without obsessively checking price tags. But our purchasing psychology runs deeper than we think, and that's exactly what makes these sales strategies so powerful.

In this episode, I'm breaking down three game-changing techniques that most independent retailers aren't using, but should be.

What You'll Learn:

• The exact psychology behind why these strategies work
• Real-world implementation examples for both online and offline stores
• Technical setup tips and recommended tools
• How to test and track results effectively

Action Step: Pick one strategy and test it in the next two weeks. DM me your results - I read every message!

Sal