There’s no brand magic without brand meaning.

The biggest names in beauty know this.

This week, Verity sits down with Coryn Brisbane (Brand & Marketing Consultant | ex-VIEVE, Charlotte Tilbury, Flannels, Glossybox) to talk brand values, internal Advocacy, and what happens when beauty brands scale too fast, too superficially.

With a powerhouse CV and a fierce belief in brands that live their values, not just listing them, Coryn’s sharing unmissable insider advice from the industry’s front-lines.

She’s led product launches, like Pillow Talk Mascara and Airbrush Bronzer. She’s scaled brands from startup to sell-out. But her insights go deeper than shade names and social content. This is about embedding brand from the inside out; and protecting it (flexibly) at all costs.

Hit play to learn how to:

• Challenge Surface-Level Values: Coryn breaks down how to tell if your brand pillars exist only on paper, or are actually embedded across the team.
  

• Build Employee Advocacy That Lasts: From EGC to onboarding, Coryn shares why Charlotte Tilbury got it right – and how to recreate that magic.
  

• Avoid the Short-Term Trap: See firsthand how chasing quick wins chips away at long-term trust (and what to do instead).
  

• Reframe the Role of Brand Teams: Brand isn’t a nice-to-have; it’s the function that unifies every customer touchpoint. Ignore it now at your brand’s future peril.
  

• Ask Better Questions, To Build Smarter Brands: The best marketers don’t just have answers – they ask the right questions. Start with “Why?”
  

If you’ve ever felt like your team’s running a hundred miles an hour without a clear direction, this one will hit home.

Listen. Challenge. Build Advocacy from the inside out.

Chapters:

00:00 – Why Team Advocacy Beats Surface Values

02:22 – Building Strategy from Brand Pillars

05:13 – What Brand Storytelling Should Really Do

08:20 – Employee Advocacy: What It Looks Like (When It Works)

11:31 – How Charlotte Tilbury Built Belief Internally

13:35 – The Danger of Chasing Short-Term Wins

15:15 – Staying True to Your Brand as You Grow

18:35 – The Influencer Myth That Still Hurts Brands

22:11 – How to Nurture Creators for the Long-Term

27:10 – Why Brand Teams Are Not “Nice-to-Haves”

31:20 – What Founders Get Wrong About Community

36:45 – Defining Community (And If You Even Have One)

39:10 – Turning Insight Into Product Innovation

42:46 – Decipher: A Case Study in Customer-Led Branding

45:08 – The Question Marketers Should Ask More Often

48:30 – The Real Way You Build Brand Advocacy

Rate & review Building Brand Advocacy:

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Connect with Coryn:

On LinkedIn

What happens when you build brand love from the ground up – and actually mean it?

You get an approach that’s part Nike discipline, part Bugaboo heart, and it works.

Dives into the tactical how of scaling a brand through hyper-local community building, influencer relationships that last years, and turning your customer service team into your brand’s secret weapon.

Paul sits down with Jeanelle Teves (Chief Commercial Officer @ Bugaboo | ex-Nike) to unpack the brand’s standout growth in North America, hearing exactly how they’re rewriting the rulebook for consumer-first marketing.

Jeanelle’s expertise in blending brand heritage, innovation & Advocacy offers a masterclass in what today’s fashion, beauty & lifestyle brands should be laser-focused on.

Turn this one up to learn how to...

• Niche Down to Scale Up: Bugaboo’s local-first strategy is a sharp reminder that deeper beats wider. Jeanelle shares how focusing on key territories and growing real-world communities supercharges digital brand perception, and why brands spreading themselves too thin risk irrelevance.

• Build Advocacy That Outlasts Campaigns: From long-term creator relationships to micro-level community events, Jeanelle lays out why the future is loyalty over reach; and how Bugaboo turns everyday parents into lifelong Brand Advocates.

• Mine Your Service Team for Gold: Forget surface-level insights. Bugaboo’s customer service team solves more than problems – they’re shaping product development, content strategy, and sales. Jeanelle explains how integrating service into marketing unlocks growth most brands miss.

• Let Creators Lead, Their Way: Authenticity is more than a buzzword. Jeanelle breaks down Bugaboo’s philosophy of letting creators share stories their way – without rigid scripts – and how that trust translates into Advocacy that’s credible and contagious.

This is a rare look at what it really takes to build brand equity in a crowded market – straight from a leader who’s done it at the top.

Listen. Note-take. Implement.

Chapters

00:00 How Engagement Builds Real Community

02:06 Brand Lessons from the School of Nike

05:40 Designing Products Around the Consumer

09:52 Customer Listening: Where The Insight Starts

11:43 Making DTC Work

12:12 Bridging Customer Service & Product Innovation

17:13 What Modern Parents Really Want

20:52 Why Awards Still Shape Consumer Trust

22:32 Turning Advocacy into a Marketing Engine

24:31 Driving Community Through Local Events

27:01 The Impact of Personal Connection

28:32 Building Your Personal Board of Directors

30:13 How Strong Relationships Drive Loyalty

32:37 Meeting Consumers Where They Scroll

35:05 Localisation that Scales

39:31 Double Down on Core Communities

45:04 Sustainability as a Non-Negotiable Brand Value

Rate & review Building Brand Advocacy:

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Connect with Jeanelle:

On Bugaboo's US Instagram

On Bugaboo’s Website

Disruption isn’t a claim. It’s a commitment.

This week, Verity sits down with Leah Uka (Chief Brand Officer @ Jewells) who shares how to build a brand that actually does things differently. From Combat Medic to Founder to global Brand Leader, Leah’s path defies the expected – and so does her approach to brand-building.

Jewells is set to reframe the jewelry space by making every product personal, every store unforgettable, and every customer a potential Advocate. Leah’s insights are razor-sharp; cutting through the noise around content, community, and scale to deliver real lessons for fashion, beauty & retail marketers.

Dive in. Unpack how to:

• Find Your First 10 Advocates & Grow from There: Leah explains why early believers are the backbone of any successful brand, and how to identify and nurture them from day one.

• Create Products That Do More Than Look Good: Jewells’ Memory Stacks are designed to layer meaning and memory – not just metal. A product strategy built on emotion, beyond aesthetics.

• Build an Omnichannel Experience That’s Worth Talking About: From scent to sound, Jewells’ in-store experience extends online – seamlessly. It’s about making every customer touchpoint memorable and Advocacy-ready.

• Scale at Speed, Without Cutting Corners: The myth of "selling out in five minutes"? Leah calls it bad planning. She’s lifting the lid on "community events” that don’t translate to revenue, too. This is how to build systems that support real, sustainable growth.

If you’re tired of copycat tactics and looking for original thinking, this conversation’s for you.

Listen in. Rethink what disruption should look like, when it’s done right.

Chapters

00:00 The Real Power of Brand Advocacy

02:10 Retail Disruption: What’s Changing Fast

08:07 A Career Path Like No Other

12:03 How to Build Trust in Emerging Categories

18:15 Engaging Advocates Who Drive Growth

20:05 Crafting a Consistent Global Brand

21:43 Delivering a True Omni-Channel Experience

23:39 How to Scale & Scale Fast

24:23 Making Customer Experience Seamless

25:51 Why Team Engagement Is Non-Negotiable

29:26 When Employee Advocacy Pays Off

30:32 The Must-Know Steps for Global Scaling

32:53 The Brands Breaking New Ground

34:11 Authenticity vs. Content Overload: Striking the Balance

40:40 What’s Fueling Excitement for New Launches

Rate & review Building Brand Advocacy:

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Connect with Leah:

On Instagram

On LinkedIn