Building High-Performance Marketing Teams with Tight Budgets with Jerome Stewart
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Building High-Performance Marketing Teams with Tight Budgets with Jerome Stewart
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How do you build a high-performing marketing team from the ground up -especially when the stakes are high and the budget is tight?
In this episode of Spotlight on B2B Tech Marketing, host Karen Lloyd welcomes Jerome Stewart, CMO at Conviva, to explore the art of building effective marketing teams in resource-constrained environments.
With experience spanning from Peace Corps volunteer in Bolivia to marketing leadership roles at Microsoft, Salesforce, Splunk and now Conviva, Jerome shares invaluable insights on transitioning from enterprise giants to scrappy scale-ups. He reveals how to identify talent that thrives in the challenging start-up environment, his iterative approach to marketing messaging, and why the right team composition matters more than big budgets.
What You’ll Learn in This Episode:
✔️ How to identify and nurture marketing talent that thrives in resource-constrained environments
✔️ The "iron triangle" approach to cross-functional marketing collaboration
✔️ Jerome's philosophy for developing high-performing teams
✔️ How to implement an iterative messaging strategy when building a new brand
✔️ Techniques for evaluating a candidate's ability to create rather than just refine
✔️ How to adapt marketing leadership skills from large enterprises to scale-ups
✔️ Strategies for building differentiation when no one has heard of your company
Whether you're scaling your marketing function, navigating budget constraints, or looking to build a team that can punch above its weight, this episode offers practical wisdom from someone who's mastered the art of doing more with less.
Jerome's approach to iterative messaging and talent selection provides a roadmap for marketing leaders who need to create impact quickly without extensive resources. His insights on identifying people who can truly create (rather than just refine existing work) are particularly valuable for organisations at the critical growth stage.
Don't miss this candid conversation about what really drives marketing performance when the budget is tight but expectations remain sky-high.
Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing and business leaders in technology.
Want to know more?
Connect with Karen on LinkedIn
Discover more at armstronglloyd.co.uk
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