• Building a Movement and Brand in the Digital Age Pt. 2

  • 2022/04/14
  • 再生時間： 30 分
  • ポッドキャスト

Building a Movement and Brand in the Digital Age Pt. 2

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  • サマリー

  • Featuring: Kevin Cohee, Chairman and CEO, OneUnited Bank, largest Black-owned bank, and Calvin Martyr, founder of #BlackOutDay2020, #BlackOutDay2021, and I Am We Global.

    Kevin and Calvin discuss marketing tactics and the merits of a traditional corporate approach compared to a grassroots/word of mouth approach. Calvin shares how social media and community engagement has the ability to push massive social movement.

    The pair then talk about profitability and consumer loyalty, while explaining the importance of customer service, communication, and conflict resolution, even in the digital realm. They also discuss digital real estate, which includes domain ownership and trademarks, and how social media and the internet has quickly become a vital business tool and something that can help build generational wealth if adequately utilized.

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あらすじ・解説

Featuring: Kevin Cohee, Chairman and CEO, OneUnited Bank, largest Black-owned bank, and Calvin Martyr, founder of #BlackOutDay2020, #BlackOutDay2021, and I Am We Global.

Kevin and Calvin discuss marketing tactics and the merits of a traditional corporate approach compared to a grassroots/word of mouth approach. Calvin shares how social media and community engagement has the ability to push massive social movement.

The pair then talk about profitability and consumer loyalty, while explaining the importance of customer service, communication, and conflict resolution, even in the digital realm. They also discuss digital real estate, which includes domain ownership and trademarks, and how social media and the internet has quickly become a vital business tool and something that can help build generational wealth if adequately utilized.

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