Building the Brand: How Union Cycle Turned Identity into Experience
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Building the Brand: How Union Cycle Turned Identity into Experience
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What does it *really* take to build a brand from scratch?
In our latest *Color Bar* episode, we sit down with Jennifer and Brian Keita—founders of Union Cycle & Strength—to explore the emotional, strategic, and the very real journey of launching a fitness brand from the ground up.
It started with a logo… but became so much more.
From scent machines and lighting choices to apparel design and social strategy, every detail of Union was created with intention—to foster community, unity, and a brand experience that feels like home.
We talk about:
• The power of brand identity to make an idea “real”
•Creating word-of-mouth with limited resources
•How merchandise becomes marketing
•The challenge of getting people in the door
•And why staying true to your vision is key as you scale up
Whether you're a marketer, entrepreneur, or just love a good brand story—this one's packed with insight and inspiration.
Watch or listen here: \[Insert YouTube or podcast link]
Got a favorite example of a brand that nailed community-building? Drop it in the comments