In this episode, Ruth Fittock discusses the power of entrepreneurial thinking for brands with Kerttu Inkeroinen, Marketing Director of Lucky Saint, the UK's most loved non-alc beer brand.

We get a sneak peek into the marketing strategies, principles and tactics behind one of the hottest scale ups in UK food & drink right now.

In our first episode of The Tomorrow Brands podcast, Ruth Fittock and Carly discuss the concept of 'Day One Thinking' and how entrepreneurial principles can be applied to brands of all sizes. They explore the importance of customer obsession, defining success across departments, fostering personal responsibility, and the significance of small details in marketing. The conversation emphasizes the need for brands to embrace risk, balance processes with creativity, and challenge the status quo to remain relevant and engaging in a competitive market.

We discuss how...

• Understanding your customer is a superpower for brands.
• Defining success with unified KPIs enhances collaboration.
• Fostering autonomy in teams leads to greater accountability.
• Small details in marketing can create significant impact.
• Taking risks is essential for capturing consumer attention.
• Processes should not stifle creativity and innovation.
• Challenging the status quo can lead to new opportunities.
• Every touchpoint with the consumer is a chance to engage.
• Brands must adapt quickly to remain relevant.