Welcome to the "Inner Edison Podcast" hosted by Ed Parcaut, a dynamic journey into the stories and insights of entrepreneurs who defy the odds and blaze their own trails. In this episode, Ed is joined by Atiba De Souza, a multi-generational entrepreneur who shares his unique perspective on business, personal growth, and the power of community.

As Atiba delves into his family's entrepreneurial legacy, listeners gain a glimpse into how generational success and a nurturing environment shaped his path. From his grandfather's pioneering pharmacy in Trinidad to his mother's thriving catering business, Atiba's story is one of resilience and innovation.

Ed and Atiba engage in a rich discussion about the pressures of entrepreneurship, the impact of purpose, and the importance of belonging in a world where many feel isolated. Atiba's philosophy extends into the community he builds through his You Belong Network, a nurturing space for entrepreneurs seeking a sense of belonging and a platform to share and grow.

Through conversations on AI, video marketing, and the future of business, this episode is packed with insights for anyone interested in understanding the nuances of entrepreneurship and the power of human connection. Join Ed and Atiba as they explore what it means to truly thrive in business and life.

**Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

Listen now on Apple Podcasts and transform how you view business challenges and opportunities!

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