Summary
This conversation delves into the evolving role of CPAs in the business landscape, emphasizing the importance of advisory services and the need for CPAs to adapt to remain relevant. The speakers discuss the shift in trusted advisors from accountants to financial advisors, the impact of private equity on CPA firms, and the necessity for CPAs to provide value-driven services that foster client relationships and drive business growth. The discussion culminates in a call to action for CPAs to embrace change and enhance their advisory capabilities.

Keywords
Growth Drive, CPA, advisory services, private equity, business growth, client relationships, financial advisory, exit planning, business value, professional development

Chapters
00:00
Introduction to the CPA Industry Challenges
03:37
The Evolving Role of CPAs
06:17
The Importance of Advisory Services
09:08
Building Trust and Referrals
12:03
Transitioning to a Value-Driven Approach
14:56
Driving Predictable Growth and Value
18:53
Understanding Growth and Value in Business
22:06
The Role of CPAs in Business Growth
24:34
Transforming CPA Firms for Future Success
27:24
Marketing Strategies for CPAs
30:53
The Future of Accounting and Private Equity
34:19
Success Stories in Growth Advisory
36:46
Introduction to the Growth Drive Summit
36:48
Building a Profitable Advisory Business