If you’re like most entrepreneurs, you think: “To grow, I need to do more—more marketing, more ads, more promotions.”

But Keith Cunningham, author of The Road Less Stupid, has a smarter answer:

In this episode of BusinessIsGood, I walk you through Cunningham’s Growth Funnel—a five-step roadmap to growth that puts your energy where it matters most.

We cover:

✅ Why keeping more customers is your #1 growth priority

✅ How to increase referrals and repeat purchases without adding overhead

✅ Why your success rate (certainty of outcome) matters more than you think

✅ Where to tighten your sales process before dumping more money into ads

✅ When it’s finally time to scale lead generation—and when it’s not

This episode is about simplifying your focus and multiplying your results by doing the right thing at the right time.

And if you want to go deeper, I highly recommend reading The Road Less Stupid by Keith Cunningham—it’s one of the best entrepreneur books out there.

Connect with Chris Cooper:

Website - https://businessisgood.com/

Most entrepreneurs know they should do more of what works.

But very few realize they also need to stop doing what doesn’t.

In this episode of BusinessIsGood, I walk through how to identify the things in your business that are wasting your most valuable asset: your time. I share stories—from my own businesses and from our mentorship clients—about how much time, money, and energy are lost doing things that feel “good” but don’t actually produce results.

I explain:

• Why 98% of entrepreneurs aren’t tracking any metrics when they join us
• How to reverse-engineer your revenue goal based on your Net Owner Benefit target
• How your business data can tell you exactly what’s working, and what’s not
• A simple process to prune tactics that aren’t moving the needle
• Why not measuring your impact is the biggest risk you’re taking right now

You’ll leave this episode with a clear framework to focus on what matters—and permission to stop doing the rest.

Because growing your business isn’t just about adding things.

It’s about subtracting the stuff that doesn’t work.

Connect with Chris Cooper:

Website - https://businessisgood.com/

You’ve probably heard the saying: “The rich get richer during a recession.”

But here’s the truth: It’s not the crisis that makes people successful—it’s their preparedness.

In this episode of BusinessIsGood, I share one of the best lessons I’ve learned from Dan Sullivan of Strategic Coach:

Luck will come. Opportunities will show up. The real question is—will you be ready?

Using real examples from the COVID lockdowns, I talk about how some entrepreneurs didn’t just survive—they came out stronger. They grew their businesses by:

• Focusing in on their core clients
• Trimming unnecessary expenses and complexity
• Adding new services that created lasting revenue streams
• Finding themselves with less competition and more market share after the dust settled

I also talk about the opportunity sitting right in front of us today, during the current financial squeeze—and how those who are prepared (with cash reserves, low debt, and a clear plan) will be the ones who grow while others retreat.

If luck is where preparation meets opportunity, then this episode is your invitation to get prepared—because opportunity is coming.

The only question is: Will you come out stronger… or set back?

Connect with Chris Cooper:

Website - https://businessisgood.com/

In this episode of BusinessIsGood, I talk about one of the biggest mistakes business owners make: running their business by story instead of by numbers.

The problem with stories—especially the ones we tell ourselves—is that they’re often wrong.

We tell ourselves things like:

• “My clients can’t afford to pay more.”
• “I’m working as hard as I can.”
• “I’m doing everything right, but it’s just not working.”

But those are stories, not facts.

If you’re not running your business by numbers, you’re running it by feelings—and feelings are a terrible business strategy.

In this episode, I share:

• Why we avoid numbers (and why that’s dangerous)
• The six key metrics every business owner must track (from my book The Simple Six)
• How to build a scoreboard that tells you exactly where your biggest problems—and greatest opportunities—are hiding
• How to break down these metrics into simple, actionable steps for yourself or your staff
• Why tracking numbers creates fairness, clarity, and real progress

If you want to grow your business without guesswork or stories, this episode will show you how to build your scoreboard—and use it.

Connect with Chris Cooper:

Website - https://businessisgood.com/

We’ve all heard that we should “have a growth mindset.” But what does that actually mean in business—and how do you practice it?

In this episode of BusinessIsGood, I break down the difference between a growth mindset and a scarcity mindset, and explain how most of us were raised to believe in competition, limitation, and fear of loss. The truth? Business isn’t a zero-sum game. Success isn’t finite. And when we focus on collaboration instead of competition, everyone wins.

I’ll give you:

• A clear definition of what a growth mindset really is
• 3 ways service-based entrepreneurs can “grow the pie” with their staff, their peers, and their clients
• Practical mindset exercises to apply during moments of jealousy, frustration, or fear
• Daily practices to help you build a growth mindset like a skill—not a slogan

If you want to shift from fear to abundance, from turf wars to teamwork, this episode will show you how.

In this episode of BusinessIsGood, I give full credit to Keith Cunningham, author of The Road Less Stupid, for one of the clearest insights I’ve ever heard about culture:

“Culture is what you tolerate.”

It’s not about nap rooms, Red Bull in the fridge, or inspirational posters. Culture is shaped by what we allow, what we ignore, and how we interact with each other—especially when things get uncomfortable.

Here’s what I cover:

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• Why most companies unintentionally build a culture of mediocrity
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• How to tell if your “rules” are just suggestions
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• The real drivers of culture: accountability, clarity, consistency
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• Why culture is built one relationship at a time—not between people and “the business”
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• What to do about that top performer who’s killing your culture
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This episode will help you reframe what culture actually is—and give you the tools to rebuild it from the inside out.

Connect with Chris Cooper:

Website - https://businessisgood.com/

In this episode of BusinessIsGood, I talk to business owners who feel like they’re pushing harder than ever but getting the same—or worse—results.

Maybe your sales have plateaued. Maybe retention’s dropping. Or maybe your business just doesn’t feel fun anymore. It feels heavy. Slow. Like you’re pushing a rope uphill. You remember when it used to feel easier, and you’re wondering what changed.

Here’s what happened: your business got bloated.

As businesses grow, we tend to add staff, rules, services, pricing tiers, processes, platforms—until we’ve got a mess of well-meaning ideas that are actually slowing us down. The solution isn’t to work harder. It’s to simplify.

It’s time to go back to chicken and rice.

Just like an elimination diet helps reset your body and identify what’s causing harm, simplifying your business helps restore momentum. In this episode, I share:

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• Why simplicity scales faster
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• How complexity creeps in and slows you down
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• Real examples from my own companies
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• A simple system you can use to “reset” your business
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• Five things you can do today to identify inefficiencies
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• Why Tinker-phase entrepreneurs need this more than anyone
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If you feel stuck, tired, or over-complicated, this episode will help you reset, refocus, and rebuild momentum—without burning yourself out.

Connect with Chris Cooper:

Website - https://businessisgood.com/

In this episode of BusinessIsGood, I talk about how it feels to take one step forward in your business—only to get pulled one step back.

Most entrepreneurs think they have a growth problem. But the real issue? Shrinkage. You make progress… and lose it. Over and over. I share why that happens and how to fix it.

The solution is to hit "Save Game"—by building a staff playbook made up of clear, repeatable SOPs. That way, when the unexpected happens—and it will—you don’t lose all your progress.

I share 5 examples of how this works in real businesses, walk through a step-by-step method to write your first SOP, and tell the story of how creating one simple SOP (a cleaning checklist) helped me finally start moving two steps forward.

If you’re tired of starting over, listen in. It’s time to hit Save Game.

Connect with Chris Cooper:

Website - https://businessisgood.com/