CHAPTER 5 – APPLYING THE ART OF SELLING TO KEY CRM BUYER PERSONAS
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CHAPTER 5 – APPLYING THE ART OF SELLING TO KEY CRM BUYER PERSONAS
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Welcome to Chapter 5, where we crack the code on selling CRM to diverse executive and technical stakeholders! This essential chapter provides a deep dive into the unique mindsets, priorities, and pain points of each key decision-maker in the CRM buying process. From the strategic vision of the C-suite to the practical concerns of project managers and data scientists, learn how to tailor your approach for maximum impact.
Discover how to use your new EI and persuasion-based skills to speak the language of each persona – whether you're discussing ROI with the CFO, technical architecture with the CTO, operational efficiency with the COO, or data insights with analysts. Uncover the specific motivations driving each stakeholder, from the Sales VP's revenue focus to the Service VP's customer experience priorities, and learn how to align your CRM solution with their individual goals and challenges.
Ready to master the art of persona-based selling and navigate the complex web of CRM decision-makers with confidence?