The profession’s future belongs to those who step out of the back room and into the boardroom

Accounting Influencers

with Rob Brown

Terrell Turner, CPA, co-founder of TLTurner Group, says the accounting profession is at a tipping point.

In this episode of Accounting Influencers, Turner calls on accountants, bookkeepers, and CFOs to evolve from number-crunchers to strategic decision-makers. "We can no longer sit in the back room," he says. "We’ve got to come to the front line and get involved in every aspect of the business."

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With a career that spans public accounting, Fortune 500 finance, and entrepreneurial success, Turner brings credibility and urgency to his message. Named a 40 Under 40 Black CPA and recognized by the New York Times, Turner is known for helping law firms transform their finances—but his real passion is transforming how accounting professionals see themselves.

Turner warns that professionals who fail to engage with business strategy risk being replaced by technology. “If we aren't filling that need, businesses will go find it somewhere else,” he says. “Accountants are in the best position to add value—but only if we step up.”

Self-awareness and self-reflection are key to discovering an authentic leadership style.

Gear Up for Growth
With Jean Caragher
For CPA Trendlines

In this episode of Gear Up for Growth, host Jean Caragher welcomes Carla McCall, managing partner of AAFCPAs and immediate past chair of the AICPA, for a candid conversation about one of the most pressing challenges facing the accounting profession: leadership succession.

• Gear Up for Growth spotlights the best strategies for smart and effficient growth in today's competitive landscape. More Gear Up for Growth here.| More Capstone Conversations with Jean Caragher | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

With 75% of CPAs in public practice set to retire within the next 15 years, the need for strong, forward-thinking leadership has never been more urgent. McCall shares her personal journey of rising through the ranks at AAFCPAs, offering practical insights into how firms can—and must—prepare the next generation of leaders.

From the start, McCall emphasizes that leadership isn’t about titles. “You have to earn the trust and the respect of the team that you're leading,” she says. Her transition into the managing partner role wasn’t seamless—she initially believed that she had to make every decision herself. But through candid feedback and deep self-reflection, McCall found her authentic leadership style, shifting from a directive approach to one centered on listening, collaboration, and empowerment.

Originally published Nov. 1, 2024

MOVE’s latest project explores why even high-performing professionals are quietly exiting—and how firms can stop the leak.

Know-How Korner

With Amy L. Welch, APR, CAE

Center for Accounting Transformation

The accounting profession stands at a crossroads. Despite a steady influx of women into the field, their advancement into leadership continues to lag. Bonnie Buol Ruszczyk, managing director of the Accounting MOVE Project, is sounding the alarm—and offering data-driven solutions.

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Now in its 15th year, the MOVE Project studies how firms support, advance, and retain women and underrepresented professionals. On a recent episode of Know-How Korner with host Amy Welch, APR, CAE, Ruszczyk describes the project’s long-standing foundation—Money, Opportunity, Vital Supports, and Entrepreneurship—and how these pillars remain critical in today’s evolving landscape.

“Women make up about 50% of the profession, but leadership still hovers at 25 to 28%,” Ruszczyk says. “And most of the drop-off happens right around the director level.”