In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.

They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.

What will you learn in this episode of Called To Action?

✔️ Why customer stories build trust and accelerate decision-making

✔️ How to repurpose a single story into a full-funnel, multichannel campaign

✔️ Tips for running a customer webinar that becomes your marketing engine

✔️ What to do if you don’t have customer stories yet

✔️ How thought leadership from your customers and team boosts visibility

Whether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.

💬 Connect with us on social media:

➡️ LinkedIn: / 11839247

➡️ Instagram: / aimtal_co

➡️ Blog: https://www.aimtal.com/blog

#B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories

When it comes to brand messaging, a simple list of value propositions isn’t enough anymore—your messaging needs to speak directly to what your target audience cares about such as their values, emotions, and pain points.

In this episode of Called To Action, Aimtal’s CEO, Janet Mesh, and co-host, Tucker, break down the essentials of effective brand messaging, brand values, and overall brand positioning and how important this foundation is to establishing trust with your audience.

What will you learn in this episode of Called To Action?

✔️ Why brand trust is at an all-time low & how to fix it

✔️The impact of cultural and economic shifts on consumer behavior

✔️How to create emotionally compelling brand messaging

✔️ The fine line between AI-powered personalization and losing human connection

✔️Aimtal’s proven methodology for creating powerful messaging frameworks

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Don’t miss this insightful discussion filled with actionable advice to stay ahead of the curve in the ever-changing world of B2B marketing.

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💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog

In this episode of Called to Action, we're reflecting on 2024 and looking ahead to the trends and strategies shaping B2B marketing in 2025! 🎯

Our hosts Janet Mesh and Tucker Delaney-Winn, joined by Dylan Rhudd, dive into the highlights of 2024—from the evolving role of AI to content marketing shifts—and share their bold predictions for the year ahead.

Learn how AI and automation are reshaping B2B marketing, the growing importance of personalized video content, and the strategies you need to future-proof your marketing campaigns. 🌟

💡 Key takeaways:

Top marketing wins and lessons from 2024

AI-powered tools and their impact on B2B strategies

How to optimize your content for better engagement in 2025

Predictions for the future of SEO, video, and audience interaction

Don’t miss this insightful discussion filled with actionable advice to stay ahead of the curve in the ever-changing world of B2B marketing.

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💬 Connect with us on social media:

➡️ Website: https://www.aimtal.com/

➡️ LinkedIn: https://www.linkedin.com/company/11839247/

➡️ Instagram: https://www.instagram.com/aimtal_co/

➡️ Blog: https://www.aimtal.com/blog