We are asked time and time again what is an "agoro." Wonder no further because in this episode Ashley Bruner, Agoro Carbon Global Marketing & Communications Manager, shares the ins and outs behind our company’s identity. And just like soil there is more than meets the eye on the surface. In this episode you’ll learn the meaning of Agoro Carbon Alliance, our origin story, and how we settled on our name.

The European Green Deal provides much-needed reason for optimism in the fight against climate change, offering a comprehensive roadmap for the EU's transition to a sustainable future. Join Christopher Chapman, Agoro Carbon Alliance's Value Chain Manager to discuss his thoughts on the recent European Green Deal and the impact on the EU economy.

Over the past 7 years Christopher has worked to ensure private sector funding for climate change mitigation is directed to credible activities that contribute to sustainable development. Prior to joining Agoro Carbon, he worked for a voluntary carbon market standards organization, managing two sustainable development focused standards.

Listen in to the conversation and learn about what criteria the European Commission is setting for certifying carbon removals, certification requirements, how the certification process for carbon removals will be monitored and verified, who is buying these credits and many more topics surrounding the European Green Deal's impact on carbon credit certification.

Come down memory lane and reflect on the early days (with a few stories) and how the agricultural carbon market has evolved. Get to know our US Managing Director here at Agoro Carbon Alliance, Dr. Yebin Zhao. He has been with Agoro Carbon Alliance since day one - in fact he helped start the business when there were only 3-4 people. His strong background in soil science and agronomy have helped shape Agoro Carbon.

Based in Illinois, Yebin joined Agoro Carbon Alliance to help farmers and ranchers adopt soil health practices and add additional revenue to their bottom line. He is an experienced Agronomist skilled in water quality, soil fertility, and environmental awareness. Yebin has degrees from The University of Georgia, South China Agricultural University, and Shandong Agricultural University, including a doctorate in Agronomy.